Market Segmentation and Product Positioning

In: Business and Management

Submitted By juan
Words 1148
Pages 5
Market Segmentation and Product Positioning
Juan Snowden

18 July 2010

Market Segmentation

The purpose of this market plan is to serve as a living and dynamic guide for the operation of Grey Matter Solutions, LLC. Grey Matter Solutions, LLC is a single location home-based engineering and information technology business offering strategic technical and program management solutions. It is the owner’s intention to expand the business so that it becomes a solid, highly-profitable venture and the operation can be supported year around. The main purpose of Grey Matter Solutions, LLC is to offer a wide range of engineering and information technology services that will meet the needs and offer solutions for individuals, business and government clients. Grey Matter Solutions, LLC will not only collect and process information, but will seek to education its clients at the same time so that the best strategies are employed at all times.

Mission Statement

Grey Matter Solutions, LLC is a full-service engineering and information technology services business located in Anne Arundel County, MD. The business provides engineering, systems analysis, systems integration and technical services for governmental agencies, and at the federal, state and local levels throughout the United States. From program process improvements, program management to onsite and hands-on engineering consulting, Grey Matter Solutions is committed to being your one-stop quality service meeting all your engineering and information technology needs. Grey Matter Solutions maintains honesty and integrity at the utmost level where we strive to achieve the highest levels of trust from our clients. All services are offered in a user-friendly atmosphere at very cost-competitive rates.

Values Statement

* Grey Matter Solutions believes that the truth should never be compromised.…...

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