In: Business and Management

Submitted By moritzjohn
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Erfolgsfaktoren interkultureller Strategischer Allianzen
- am Beispiel von bilateralen Kooperationen zwischen deutschen, franzo sischen und japanischen Automobilunternehmen -


zur Erlangung des Grades eines Doktors der Wirtschaftswissenschaft des - Fachbereichs Wirtschaftswissenschaft der Gerhard-Mercator-Universita t Gesamthochschule Duisburg

Vorgelegt von Dipl.-O k. Carola Krieger 46537 Dinslaken


PDF wurde mit FinePrint pdfFactory-Prüfversion erstellt.http://www.context-gmbh.de


Inhaltsverzeichnis Abbildungsverzeichnis...................................................................................... VI Abku rzungsverzeichnis ..................................................................................... IX I. Fragestellung.................................................................................................... 1 II. Forschungsstand und Vorgehensweise ........................................................... 5 III. Aufbau der Arbeit.......................................................................................... 8 1. Strategische Allianzen................................................................................... 11 1.1 Definition der Strategischen Allianz und ihrer charakteristischen Merkmale ........................................................................................................................... 14 1.2 Herleitung des theoretischen Bezugsrahmens............................................. 17 1.2.1 Kostenrechnerische Ansa tze ................................................................ 19 1.2.2 Strategische Ansa tze ............................................................................ 20 1.2.3 Transaktionskostenanalyse................................................................... 21 1.3 Motive fu Strategische Allianzen…...

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