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Krispy Creme

In: Miscellaneous

Submitted By melisamie
Words 2209
Pages 9
Ador, Camille Marie B. MG11A

KRISPY KREME DOUGHNUTS
2008

Abstract
Krispy Kreme Doughnuts, Inc. (KKD) was founded by Vernon Caver Rudolph. Rudolph purchased a secret recipe for yeast-raised doughnuts in Paducah, Kentucky from Joseph LeBeouf of Lake Charles, Louisiana and began making, selling, and delivering them through bicycle. The first store with the brand name “Krispy Kreme” was opened in Charlotte Pike, Nashville Tennessee in 1933. Rudolph’s business partner then was Mike Harding. In July 13, 1937, Rudolph sold his shares in Tennessee and transferred to Winston-Salem, New Carolina where he started as a retailer that supplies doughnuts to grocery stores until some customers figured where he had been making his doughnuts and asked if they could buy it right away. So, he cut a hole in an outside wall and began selling hot Original Glazed directly to potential customers on the sidewalk.

By the 1940’s, the KKD, which began as a family-owned business, had expanded and opened some other chain of stores. However, to make the doughnuts’ flavor precise and consistent with the first few ones, Rudolph and his equipment engineer invented and built KKD’s own doughnut-making equipment. Then they focused on automating the doughnut-making process by the 1950’s. However, during the 60’s, KKD had expanded more and grew geographically large –having the original design of the stores uniform to be easily-recognized.

In 1973, Rudolph died and the KKD was recognized for sale to Beatrice Foods Company, three years after his death. Franchisees brought back the KKD in 1982 and national expansion was well underway. In 1997, Krispy Kreme turned 60 and was officially recognized as a 20th century American icon with the donation of company artifacts to the Smithsonian Institution’s National Museum of American History. It was April 2000 when KKD held an initial public…...

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