Juul Moller Case

In: Business and Management

Submitted By dalopez5476
Words 3685
Pages 15
Juul Moller: The Internet Impact
Consumer Behaviour
Friday, February 5, 2016

Table of Contents
Introduction 4
Situation Analysis 4 SWOT Analysis 4 Strengths 4 Weaknesses 5 Opportunities 5 Threats 6
Assumptions & Missing Information 6
Problem Statement 7
Development & Evaluation of Alternatives 7 Alternatives 7 Alternative One: Build an e-Commerce platform 7 Pros 8 Cons 8 Alternative Two: Strategic Partnership with NSM 9 Pros 10 Cons 10 Alternative Three: e-Textbook Options 11 Pros 12 Cons 12 Alternative Four: Client Focused Strategy 12 Pros 13 Cons 13
Alternatives Matrix 14 Index 14
Conclusion 15 Solution Objectives 15 Recommendation 15 Build an e-Commerce platform 15 Strategic Partnership with NSM 16 Client-focused strategy 16
References 18

Introduction
Dag Juul Moller is the owner and president of Juul Moller Bokhandel, a bookstore located in Norway. Dag speaks to Dagfinn Nettland, a master of management student at the Norwegian School of Management. Dagfinn was enrolled in a course that required students to take an existing company and analyze how it could use the internet as a sales channel and source of information. Dag was interested in the fact that the required textbooks weren’t available until several weeks into the course. Some students purchased their books using Amazon.com, others resorted to using other bookstore websites. Some students had purchased other products through the internet with minimal savings due to the costs associated with customs and sales tax. Although Dagfinn wanted to continue working with Juul Moller, he was concerned that some students would stop buying from Juul Moller and use the internet instead.
Situation Analysis
SWOT Analysis
Strengths
* Historical and “close” relationship with the Norwegian School of Management (NSM) and the student union…...

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