Joao

In: Historical Events

Submitted By joaosantos
Words 2507
Pages 11
28962_Enterprise

9/6/08

10:08

Page 1

Using a range of management styles to lead a business
Introduction
For organisations to develop they require a direction. The people who manage the business provide the direction. Taking responsibility for making decisions and running a business well is a skill. Businesses place considerable emphasis on getting the right people with the right skills into key posts. They need to ensure that these people have the opportunities to develop decision-making skills.
Enterprise Rent-A-Car (Enterprise) employs more than 75,000 employees and operates a fleet of cars exceeding one million vehicles worldwide. It has become one of the foremost car-hire companies and is the largest purchaser of cars in the world. Jack Taylor founded the company in St Louis in 1957. The owner had a simple belief: ‘Take care of your customers and employees first and profits will follow.’ This belief forms the foundation of Enterprise’s four key business objectives of:
• customer satisfaction
• fleet growth
• employee development
• profitability.

CURRICULUM TOPICS
• Leadership
• Autocratic style
• Democratic style
• Laissez-faire style

GLOSSARY
Business objectives: the ends which an organisation seeks to achieve by means such as budgeting tools and strategies.
Service-orientated: when the organisation’s behaviour is centred on meeting customers’ needs.
Repeat business: when customers return to use a company’s services again.
Leadership: the ability to inspire others in order to achieve an organisation’s goals.

These four business objectives link together:
• Enterprise does not sell a product. It provides a service – the use of a car. To deliver great service Enterprise needs well-trained and motivated staff. As the company grows, it opens new local offices and creates new opportunities for employees.
•…...

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