Introduction to Ubers Rise to Power

In: Business and Management

Submitted By cleggy21
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Uber was founded in 2009 under the name “UberCab” by Travis Kalanick & Garrett Camp. Currently Travis Kalanick is the CEO however this is only from 2010 when the initial CEO Ryan Graves stepped down to become the companies COO. Graves was the first hire for uber after replying to a tweet offering the job. He then became the CEO of the company but allowed Kalnick to become CEO later in the year.Kalanick, Graves, and Uber cofounder Garrett Camp all made Forbes' list of the world's billionaires for the first time this year. Cofounders Kalanick and Camp have a larger stake in the company than Graves does, which explains their larger net worths.
Renee Atwood who is the Global Head of People and Places at Uber says that “We needed the best people and getting our culture right is a big part of that.” This culture has allowed Uber to overcome competitors in the market, the main features of it being the fact Uber would like its employees to feel valued and to care about the business more. By giving the employees a greater responsibility within the business they will have a larger interest in the business. Uber also emphasizes the idea, over the person. In other words, the company tries to “avoid politics” and “encourage toe-stepping” by encouraging employees at all levels to voice new ideas, and then supporting them if they seem doable, Atwood said. This culture has been implemented since the creation of the company and according to Uber is the key to such rapid growth.
To begin with Uber was a taxi service of luxury cars which as Kalanick says“In the beginning, it was a lifestyle company. You push a button and a black car comes up. Who's the baller? It was a baller move to get a black car to arrive in 8 minutes." But what began in 2009 as a luxury car service in San Francisco is now valued at $3.76 billion and operates worldwide. Its transformation from luxury…...

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