Intro and Summary

In: English and Literature

Submitted By robocoppie1
Words 273
Pages 2
Nikon is a company that satisfies a person wants and need by providing all the specification for them. Nikon cameras are design with many functions with different specification. This is to serve customers in a unique that allow them to use these function in a more different and complex way. Besides that, Nikon offers a wide variety of products from cameras to lenses and flashes. The price for each product that Nikon offer is reasonable as consumer is paying for what they are getting. The products that they produced are fewer defaults and they receive more positive feedback than negative one by consumers. Nikon Company is also a strong and experience company. They have been operating for more than ninety years, making them a trusted company by customers.
Nikon operated all around the world. It started in Malaysia since year 2001. The market level for Nikon is strong as there are plenty of highly trained employees working for them. Nikon target segments are base on market segmentation. Each person lives differently, and Nikon deliver different product for different people. Nikon has also advertised its products in media. They are trying to put the product image into the consumers mind. Making the consumer aware of the product and have little understanding about it. Nikon design its products in a way that influence the consumer buying decision. Consumers will feel more excited and higher class when purchase it. Nikon is also a trusted company. Consumers will have positive beliefs and attitude about that company. Nikon deliver products according to consumer lifestyle. Consumer will feel satisfied and give positive word to others about the…...

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