Int'L Business Strategy of Facebook

In: Business and Management

Submitted By glatorre89
Words 3472
Pages 14
Question 1.1 Critically assess theories of internationalisation in relation to internet companies such as Facebook?

Now, more and more people use social media to connect with their friends and family. Facebook could be the most popular one used by many people from all over the world. Up until 2013, Facebook got up to 1.06 billion monthly active users and 680 million mobile users (Smith, 2013). In terms of internationalization, Facebook successfully launched to the whole world and nowadays, almost all the countries are using Facebook even some poorer country from Africa (Facebook Statistics by Countries, 2013). The company successfully launched to almost all countries because it puts a lot of attention to the differences between each country has so it has succeed in terms of internationalization.

First, new features could attract more people to join Facebook since the website is used by people from all over the world and this gives the company opportunity to have the free advertisement from one place to another. For example, in the year of 2013, Facebook just introduces a free call application for their the United States iPhone users and this could attract more people to join Facebook and get them connected to the rest of the world (Hamburger, 2013). From here, we might think this is good only for attracting more users from the United States, but it could attract more people from the rest of the world. Suppose, one person from the United States never had a Facebook before and he now know this free call feature of Facebook and find it is quite a fun stuff to use. This might lead him to talk to his friends from Indonesia who never had a Facebook account neither so his Indonesia friends might create their Facebook account since the person from the United States told them to do so and they might find it fun later. Therefore, every time, when Facebook…...

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