Ibs Peugeot Invests in Turkey

In: Other Topics

Submitted By vinaymethil
Words 633
Pages 3
Peugeot to invest in Turkey has to look into the possible strategies that can be used to enter the market. Peugeot started investing globally through a joint venture form of entry into the economy. The organization normally collaborates with a local enterprise to start the business. In this Peugeot has decided to pick Gefco SA as its local partner in Turkey. Gefco SA is expected to manage and complete the following task to facilitate Peugeot in :

* Recruitment of staff and identifying qualified individuals * Supplier satisfaction and maintenance * Helping the international firm to identify the regional conditions.

Selected advantages of local firms are:

* Retention of customer and their satisfaction * Extensive research and development including innovation * Ability to understand the local market * Stability in the firm’s financial position * Motivated and capable workforce

Turkey with its intentions to join the European Union has a lot of advantages as it’s an emerging economy and has a lot of competitive advantage, thus Peugeot intends to start a joint venture strategy to achieve a cost advantage.

Peugeot uses a very unique strategy known as the differential strategy. This strategy focuses on the use of innovation to achieve competitive advantage.

Turkey has very limited users of foreign cars in the market and has an economy with customers that are unknown to foreign cars therefore; Peugeot will be able to achieve a First-Mover Advantages.

The turkey market is in its development stage as it was not affected by the global financial crisis and thus Peugeot has a chance to capitalize on this and position this brand as a market leader in Turkey.

Peugeot can face a possibility of various predicaments when trying to enter Turkey. One of the issue can be localization, adapting Peugeot’s modern and sophisticated car…...

Similar Documents

Peugeot Ion: Rebuild an Innovative Product

...* CONTENTS I. Internal analysis 4 A. Key facts 4 B. PSA in brief 4 C. Company overview 5 D. The electric vehicle 6 E. Focus on Peugeot Ion, the tangible product 6 F. Services 7 II. Macro 7 A. Ecological and Economical factor 7 B. Political factor 8 1. Legislations and government interventions 8 III. Micro 8 A. PURCHASE behavior: environmental vs. economical concern 8 B. Competitors offer 9 1. Specialist carmakers 9 2. Renault – Nissan 9 C. Substitutes products 10 1. Other concepts of “green cars” 10 IV. SWOT 11 A. Strengths 11 1. Strong research and development capabilities 12 2. Increasing operational performance 12 3. Partnership with Mitsubishi 13 B. Weaknesses 13 1. High indebtedness 13 2. Autonomy/performances and Charging battery time 14 C. Opportunities 14 1. Strategic alliances 14 2. Poised to benefit from growing automotive markets in China, Latin America and Russia 15 3. Growing worldwide demand for more environmentally friendly vehicles 15 4. Stringent environmental regulations 16 D. Threats 16 1. Intense competition 16 2. Foreign currency risk 17 V. Segmentation 17 A. Criteria of segmentation 17 urrent target of the Peugeot iOn 18 VI. Current strategy 19 A. Objectives of the Group 19 B. Competitive advantage 20 C. Competitive environmental strategies 20 D. First Mover Advantage 20 E. BCG Matrix analysis 21 VII. Questionnaire results 22 VIII....

Words: 11707 - Pages: 47

Turkey

...Topic sentence: There are many reasons why Turkey is a popular destination for tourists. Turkey has long been very popular with tourists. In 2011, the country welcomed 31.4 million international tourists, making it the 6th most popular tourist destination in the World, behind only France, the US, China, Spain and Italy. This year, these numbers will probably increase further. There are a number of reasons to explain why Turkey is such a popular destination. Turkey has an incredible variety of nature. Nearly every region has its own distinguishing natural features. Thus, you can find lush forests along the Black Sea coast, desert landscapes in the South-East, beautiful beaches along the west and south coasts, and huge mountains scattered throughout the interior. There are also unique natural attractions, such as the rock formations in Kapadokya and the hot springs of Pamukkale. This means that, whatever season they arrive in, tourists can find something to do. In summer they can laze on the beaches, in spring and autumn go hiking, and in winter go skiing on Uludag or in the mountains around Kars and Erzurum. Turkey also has a lot of historical sites. Over the past two millenia and more, the country has been home to many different peoples, cultures and empires, and almost all of them have left traces. Istanbul is the most famous destination in this regard. Here, tourists can find world-famous monuments such as the Hagia Sophia church, built by a Byzantine emperor,......

Words: 513 - Pages: 3

Turkey

...World War I The Ottoman Empire joined Germany and Austria (the Central Powers) during World War I (1914-1918) and collapsed after their defeat. The YoungTurks who controlled the government, anxious to have an all-Muslim empire, saw the chance to get rid of the Christian Armenians. Evacuations and killings during the Armenian genocide of 1915 left 600,000 dead and eliminated all the Armenians inside Turkey. The British expected easy victories, and sent armies into Mesopotamia (Iraq), which were badly defeated, and landed at Gallipoli in order to capture Istanbul, but failed badly in 1915. However, the British were successful in moving from Egypt to conquer Palestine, using the aid of Arab nationalists stirred up by British officer Lawrence of Arabia (T.E. Lawrence). Winston Churchill and other top British leaders envisioned an operation in which they placed their strength against Ottoman weakness. Instead of engaging a feeble opponent, however, the British faced the best-trained and best-led divisions in the Ottoman army and were up against the most heavily fortified and well-prepared positions in the Ottoman Empire. In command and control the Ottoman army performed well at all levels, and Ottoman soldiers proved to be effective fighters on the defensive. The Germans, furthermore, provided very talented generals and senior staff members to aid and help direct the Ottoman effort. As a result the Ottoman army fought the British to a stalemate, leading the British to abandon...

Words: 623 - Pages: 3

Ib Case

... market with the Excel at a $4,995 price tag. Ultimately Successful In response to complaints about product quality, HMC introduced a “10 year warranty” program. HMC built a factory in Turkey in 1997, in India in 2000, (with a second plant in 2007), and in China in 2002 main advantages of these locations is the availability of inexpensive, high quality labor and proximity to the Middle East and Western Europe. In 2006, HMC had more than ten production plants in Taiwan, Vietnam, Iran, Sudan, Venezuela, and in the U.S. (Alabama May 2005). To gain a competitive edge, HMC must not only seek out inexpensive labor, it must also source from locations that can supply low cost input goods (such as engines, tires, and car electronics). To control the manufacturing and marketing of its cars around the world, HMC has internalized much of its international operations. The cost effectiveness of suppliers is a matter of life and death in the global automotive industry. HMC has entered various collaborative ventures with partners to cooperate in R&D, manufacturing, design, and other value adding activities. Recent Events Currently, the firm generates about a third of its sales from North America and 10 percent from Europe. The firm’s profit margins are among the highest in the industry, worldwide. HMC invests heavily in various value chain activities and uses FDI to develop key operations around the world. HMC is developing environmentally friendly technologies that emphasize fuel efficiency...

Words: 7306 - Pages: 30

Ibs-Point

...IBS–CIDB COLUMN INTRODUCTION TO THE IBS CONTENT SCORING SYSTEM (IBS SCORE) MANUAL By: Construction Industry Development Board (CIDB) INTRODUCTION Prosperity and high economic growth in Malaysia has created a high demand for construction activities. As a consequence, this has attracted a huge number of foreign workers into this country to take up employment on site as unskilled labour doing manual jobs. Despite their contributions, the country is in a quagmire with a host of problems such low quality works, delays, wastages, social problems, diseases, etc. Likewise, the minimum percentage requirement is also needed for CIDB Levy exemptions. Consequently, some form of IBS content assessment is needed for the purpose. The IBS Content Scoring System (IBS Score) is a systematic and structured assessment system that can be used to measure the usage of Industrialised Building Systems (IBS) in a consistent way. wastage, less site materials, a cleaner environment, better quality, a neater and safer construction site, faster project completion, as well as lower total construction costs. The method of determining the IBS Score is designed to be a simple but effective process. Points are awarded based on the IBS Factors of the structural and wall elements used. The presence of high repetitiveness in the design as well as other simplified construction solutions shall also contribute to the total score. The points are summed up to give the IBS Score of the building. The IBS......

Words: 868 - Pages: 4

Turkey

...Turkish Economy and Business 1. Turkey has been one of the fastest growing economies in the last 10 years. What have been the main drivers of this rapid growth? a. Fast recession recovery: The painful experience of 2000-01 meltdown that lead to an increase in public debt from38% to 74% of Turkey’s national income, made Turkey better prepared to handle the next crisis. b. Attractive foreign direct investment destination, which grew 20 times from 1990s c. Young and vibrant demographics: Current population of 72 mil with an average age of 29 that makes the young entrepreneurs amongst industrious people d. Europe’s 6th and the world 16th largest economy. e. Strong financial sector and one of the biggest exporter of construction material(cement), car, textile, and agri-business f. Soring share of export to middle east g. Relatively low labor costs compared to higher costs European labor market h. Recent advancement in medium to high-tech sectors i. Recent betterment of the neighboring markets: Russia, Iran, other Middle east countries j. GDP growth rate at 6% between 2002-08 k. Inflation of 9% from 75% a year in 1990s. l. Utilizing its Special geographic location to be the energy corridor amongst Europe ,Middle east & North Africa m. Attempt to normalize relations with all neighboring countries including Armenia. n. Keen and long-term interest in becoming an EU member ...

Words: 525 - Pages: 3

Turkey Peste

...1.Brief Background of Turkey  Turkey,  officially  the  Republic  of  Turkey  is  a  contiguous  coast­to­coast  country,  located  mostly  on  Anatolia  Western  Asia,  and  on  East  Thrace  in Southeastern  Europe.  Turkey's  location  at the crossroads  of  Europe  and Asia makes it a country of significant geostrategic importance.    Turkey's  largely  free­market  economy  is  increasingly  driven  by  its  industry  and  service  sectors,  although  it traditional  agriculture  sector  still  accounts  for  about   25%  of  employment.  Oil  began   to  flow  through  th Baku­Tbilisi­Ceyhan  pipeline  in  May  2006,  marking  a  major milestone  that  will  bring up to  1 million  barrels  per day  from  the  Caspian  to  market.  Tourism  in  Turkey has  experienced rapid  growth  in the last twenty  years, an makes up an important part of the economy.    2.  PESTE Factors  2.1  Political (P)  Stability of Government  Turkey’s  current  government  (Justice  and  Development  Party),  Turkish  Adalet  ve  Kalkınma  Partisi (AKP),  als called AK  Party  or Turkish AK  Parti,  political party that came to power in Turkey in the general elections of 2002 Prime  minister  of  the  party  is   Recep  Tayyip  Erdoğan  since  2002.  In  the  most  recent  election,  Turkey's  17th general  election was  held  on  12 June  2011  to elect 550 new members of Grand National Assembly. Justice and Development  Party  garnered  21,399,082 votes,  which  was almost half of  the ......

Words: 5756 - Pages: 24

Turkey

...For the past 10 years, Turkey has grown its real GDP at about 6% annually. This came after a huge debt crisis in 2001-02, wherein Turkey had to borrow $16 billion more from the IMF and comport with its difficult conditionality. Today, Turkey is a middle-income country in search of an effective development strategy. It tends to run high inflation with a devalued currency, despite massive capital inflows and a huge current account deficit. At home, the government has carefully managed between Islamicization, democracy and secularism. And abroad, it deals with a difficult neighborhood – Syria, Iran, Iraq, Israel (not to mention Russia, Europe and the USA). Prime Minister Erdogan is trying to rewrite the Constitution before 2014, when the next election occurs. 1. What have been the strengths and weaknesses of Turkey’s growth model? 2. What is causing the current account deficit? What can Turkey do about it? 3. What do you make of Islamicization in Turkey? Has it gone too far? Will it? 4. What do you make of the government’s foreign policy – “zero problems with its neighbors”? Country Background: • Land Mass; 97% in Asia 3% in Europe • 8400 Km Coast Line. (Mediterranean & Black Sea) Rivers: Tigris & Euphrates • Population 75 mm growing at 1.2% annually. 99% Moslem of which 30% Kurdish roots • 26% of population under 15 Years. • Economic activity dominated by Services 64%, then Industry 27 % then Agriculture 9% • Informal economy (unregistered) is a......

Words: 1946 - Pages: 8

Ib Notes

...s%extort%income%or%resources%from%property%holders% • Can% be% done% through% legal% mechanisms,% i.e.% excessive% taxation,% requiring% expensive% licenses/permits% from% property% holders,%or%taking%assets%into%state%ownership%without%compensating%owners%% • Can%also%be%done%by%illegal%measures%or%corruption,%i.e.%demanding%bribes%from%businesses%in%return%for%right%to%operate% in%a%country/industry/location%% • High%level%of%corruption%=%significantly%reduces%economic%growth%rate%in%country%% The%American%Foreign%Corrupt%Practices%Act%and%Canadian%Bill%ST21% • Foreign+ Corrupt+ Practices+ Act:+ passed% in% 1970s% (USA)% after% US% companies% bribed% gov’t% officials% abroad% to% win% contracts%–%regulates%behaviour%regarding%conduct%of%IB%in%taking%of%bribes%and%other%unethical%actions%% o Requires%public%companies%to%keep%records%to%determine%whether%violation%of%act%has%occurred%% • Bill+ SN12:+ Canadian% legislation% making% bribery,% or% other% business% corruption% “tool”% of% foreign% official% by% Canadian% business,%a%criminal%offence%% • Bills%have%loopholes%pertaining%to%gift%giving%in%other%countries%(seen%as%cultural%practice)% Protection+of+Intellectual+Property++ • • Intellectual%property%–%product%of%intellectual%activity,%i.e.%software,%screenplay,%formulas%% Ownership%rights%established%through:% o Patents+–+grants%inventor%of%product%or%process%exclusive%rights%to%manufacture/use/sale%of%invention% o Copyrights+–+exclusive%legal%rights%of%authors/arti...

Words: 25065 - Pages: 101

Turkey

...When comes to caring for people in the medical field we come across many different cultures and traditions, which we as medical professionals need to take into consideration. Traditions are defined as behaviors learned, shared, and passed on from generation to generation by a certain culture or group of people (Yılmaz, Kısa, Zeyneloğlu, & Güner, 2013). The culture of Turkey is a combination of modern and western, along with traditional religious as well as historic values. “In Turkish culture, it is believed that the Koran (Holy book of Muslims) is curative so beliefs are found such as ‘reading the Holy Koran verses into water’ and patients’ drinking the water in order to facilitate healing” (Yılmaz, Kısa, Zeyneloğlu, & Güner, 2013, p. 69). There is a major tradition of separation of church and state in Turkey, which recognizes religious freedom and protects certain religions. When it comes to communication, Turkish is the primary language used, but depending on the region one comes from different languages and dialects are used. Using translators and interpreters is a common form of communication if English is not spoken (YILMAZ, BALCI, ALTIOK, TÛRKLEŞ, ÔZCAN, & KUYURTAR, 2013). Traditionally the head of the family, the male, is the one who should be addressed when discussing any type of medical issues. Today, usually both the male and female are addressed concerning anything medical (Kocaman, Seren, Lash, Kurt, Bengu, & Yurumezoglu, 2010). The Turkish......

Words: 1666 - Pages: 7

Turkey

...billions of dollars from the country with a single signature continue to be appreciated and hailed. As their deeds -- or rather, corrupt practices -- are not clearly defined as offenses in law and therefore are not reprehensible, they are not punishable under laws. As a political leader remarked in the wake of the graft and bribery probe of Dec. 17, 2013, a bribe is defined as small sums (such as $5 or $10) a civil servant takes from citizens. According to this approach, politicians and contractors are not, by definition, civil servants, and therefore the fraudulent transactions amounting to millions of dollars between them are not bribes. Public procurement law amended about 170 times It is true that many investments have been made in Turkey, effectively turning the country into a vast construction area during the last decade. During this period, the public procurement law was amended about 170 times. Were these amendments made in an effort to safeguard public interests or with the intention of ensuring benefits to contractors and politicians and bureaucrats affiliated with them? A country's administration, particularly including the power to dispose material resources in the country, is a major source of power. Even if they come to power through legitimate methods, the people or organization that have the power to use the country's material resources may, over time, succumb to the lure of power and material endowments. Unless they act with extra care and attention......

Words: 1840 - Pages: 8

Invest on It

...technology use and, based on these findings,ttempt to draw out implications for how to make the most of technology resources. This paper will focus on pedagogical and policy issues related to technology, not smaller issues such as what hardware configurations or software to use. This is not a ―how to‖ paper, but rather a paper about the key policy issues to be addressed in order to make technology use the most effective. Rather than attempting a comprehensive review of the literature, this paper draws on a selection of research studies. It was tried to choose studies that were the most methodologically sound. I favored those respondents who are the change maker in this sector. The students who doubt about whether he/she will invest in IT or not for their academic progress and other will be aware by being acknowledged of the study. 2. Background of the study The term ―technology‖ can be used to mean a very wide variety of things, from computers to pencils. In this paper, I use the term to refer broadly to computer-based tools — ___________________  Samsul Alam is currently pursuing MBA(Appeared) & BBA program in Management Information Systems (MIS) in University of Dhaka, Bangladesh, PH+8801922322724. E-mail: alam_du_mis2@yahoo.com, alamdu.mdpr@gmail.com, alam.mis_du.mdpr@hotmail.com hardware and software, the Internet, and computer-based multimedia that have impact on students‘ performance. In the early sections of the paper, it was......

Words: 8234 - Pages: 33

Aston Martin in Turkey

...Aston Martin plans to do an investment to expand the global market (Tift, 2015), Meanwhile, because Turkey is the fastest rising country for luxury cars, it seems advisable to target Turkey as a potential developing market (Porturkey, 2013). This report will attempt to evaluate the expansion of Aston Martin in Turkey with macro PESTLE analysis, followed by SWOT analysis, a market entry strategy and concluding recommendation for future marketing strategies based on the previous analysis. 2. PESTLE analysis 2.1. Political Turkish politics has become more stable and 50 political parties has compete in freedom, Turkey's political development is moving towards the EU accession process, the rule of law and civil liberties have been actively improved (Abylkassymova et al, 2011: 8; World Bank, 2015). Moreover, Turkey has significantly low trade barrier due to its customs union with the EU, Foreign companies are attracted by low income tax of 20%, which is an important driver of foreign direct investment(FDI) (Abylkassymova et al, 2011: 11). Furthermore, Turkey is a place where relatively easy to begin a business, as reported by the World Bank’s Doing Business Report 2015, which ranks Turkey above Italy and Greece, and also significantly exceeds the fast economic growth in China and Brazil (World Bank, 2014: 4). Nevertheless, Demirbag et al (2007: 275) indicate that Turkey complex bureaucratic processes is a barriers for foreign firms; and the complex reduces the......

Words: 3086 - Pages: 13

Turkey

...About Founded in 1926, Koç Holding has become not only one of the largest and most successful groups of companies in Turkey but also in Europe, by staying one step ahead of change throughout its journey of 80 years. Adamant in observing in all its operations the principles and ethical values of administering corporate governance, undertaking social responsibility and providing environmental protection at international standards, the Koç Group is a global player constantly moving toward its objective of duplicating its success in Turkey at the global scale. Consumer Durables Developments in the durable consumer goods sector In 2014, the white goods market is estimated to have grown 2.4% and the LCD TV market by 1.6% worldwide over the prior year. The European white goods market, one of Arceliks main markets, expanded about 4% over the previous year. While the growth in the Western European market neared 4%, the Eastern European market grew 5.6% due to rapid market growth across the region during the last quarter. In the Middle East and North Africa, upheavals across the region have created significant pressure on the markets. The white goods market contracted over 10% in Egypt, and by nearly 3% in South Africa, the largest and most developed economy on that continent. Turkey remained the largest production hub in Europe for the white goods sector. According to data by the Turkish White Good Manufacturers Association (BESD), exports in the white goods grew 5%......

Words: 2060 - Pages: 9

Invest

...foreignerHow will you educate the foreign investor who invests in Pakistan about the intellectual communication problems that he likely to be faced? http://books.google.com.pk/books?id=ESfcPSU5DJ4C&pg=PA364&lpg=PA364&dq=Business+In+pakistan+Cultural+Differences&source=bl&ots=0VjjyIqkLL&sig=kilYbiW9bzvMgmZeZy8Mf3PvirI&hl=en&sa=X&ei=mAqUT77nCuWD4gSprOzQDw&ved=0CBsQ6AEwADgK#v=onepage&q=Business%20In%20pakistan%20Cultural%20Differences&f=false The Invest in Pakistan website lists the top five reasons for foreign investment in Pakistan as being: abundant land and natural resources; human resources (huge English speaking population); a large and growing domestic market (a growing middle class); well-established infrastructure and legal systems (road, rail, sea, IT); and geographic location – as principal gateway to the Central Asia Republics and connections to the Middle East and South Asia. Putting it crudely, the labour and raw materials are cheap, the population is 6th biggest in the world and growing fast with over 50 per cent of the 180 million under the age of 20, and tax and set-up incentives for foreign investment are good. Answer: 1. Countries That Have Official Rest Days Other Than Sundays 2. Islamic worshippers pray facing the holy city of Mecca five times each day. Visiting Westerners must be aware of this religious ritual. In Saudi Arabia and Iran, it is not unusual for managers and workers to place carpets......

Words: 297 - Pages: 2