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How to Further Expand Globally

In: Business and Management

Submitted By ahocki01
Words 1913
Pages 8
To: Steeves and Rozema Group of Companies Board of Directors

From: Alyssa Hocking,

Date: September 4, 2013

Subject: Proposal for Further Global Expansion


Attached is my report “Proposal for Further Global Expansion,” as you requested during our previous meeting.

The report identifies the challenges that Steeves and Rozema is having with furthering their global expansion. Based on my research I have recommended a comprehensive plan as a solution to the problems to give the company the understanding and comprehension needed to expand globally. If you have any further requests or questions please contact me at (519) 123-4567.

Executive Summary

Steeves and Rozema Group of Companies is entering their fiftieth year as a company and it continually looks to opportunities to grow from the small construction company they started their business as in 1963. Without expanding into the global marketplace the company currently own over twenty properties in South Western Ontario employing approximately twenty-five hundred staff members. They are currently looking to expand throughout Canada with the potential of developing into Northern parts of the United States. However there are a few challenges that are holding Steeves and Rozema back from completely agreeing to move forward with the expansion. These challenges include competition, customer relationships and regulations from the government. To overcome these obstacles would take a great deal of analysis in the two countries including consumer, market and competition evaluation. During the implementation stages a budget must be set forth for research and development including the cost of hiring staff for the work. There are many opportunities to benefit Steeves and Rozema including…...

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