In: Business and Management

Submitted By Catheirne
Words 1045
Pages 5
IBM is a multinational computer technology, software, and services company, with approximately 380,000 employees worldwide/ Over 50 percent of IBM’s revenue comes from services, including strategic outsourcing, business-transformation outsourcing, business consulting, systems integration, and application management.
The IBM Software Group (SWG) develops, markets, and sells software, including Information Management (database and content management), Lotus (collaboration tools), Rational (application development), Tivoli (security management), and WebSphere (Web applications). The IBM Systems and Technology Group (STG) manufactures computer servers under the product brands of System x, System i, System p, and System z, and also develops storage products. The IBM Sales and Distribution (S&D) organization is the primary client-facing sales group;
It provides coordination of sales resources for IBM client accounts and sales territories. SWG and STG also include salespeople with expertise in specific product brands.

IBM strategy
IBM had systematized its acquisition process to see immediate gains from its investmentsand though the company has continually improved their strategies and tactics.
1. IBM's key growth market segment
Across the brand structure there are multiple market opportunities. Some areas have faster growth and those tend to be where we to steer both our organic investments and acquisitions. Not predict this to be changing into a specific stratification. Business analytics, process analytics, systems management, device management, security--these are all places that we've been successful in targeting and will continue to do so, but there are many places that are less obvious where could make investments.
IBM traverse our portfolio and the product offerings meet each other at intersections. Customers can see value there and often even ask IBM…...

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