Submitted By pokaloka
) Is the Global theme park industry is an interesting industry to be in?
Yes. The five forces analysis supports as below.
| |Strength of |Explanation |
| |Force | |
|Rivalry between |Medium |High industry concentration |
|established competitors| |Competitors are more specialized than diversified |
| | |Significant brand identities and product differences |
| | |Industry is growing rapidly but no excess capacity |
| | |High exit barriers |
| | |Fixed costs are relatively low |
| | |Low switching costs for customers |
|Threat of entry |High |Strict capital requirement with large-scale initial investment and high upgrading |
| | |cost |
| | |Large firms have an absolute cost advantage |
| | |No proprietary product differences in the industry |
| | |There are…...