Harley-Davidson Strategic Plan

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HARLEY-DAVIDSON STRATEGIC PLAN

Submitted by Stacey Wagner

Prepared for Professor Don Looney Business Policies and Strategies Spring 2007

TABLE OF CONTENTS VISION STATEMENT .................................................................................................... 3 MISSION STATEMENT ................................................................................................. 3 EXTERNAL ASSESSMENT ........................................................................................... 3 External Audit ................................................................................................................. 3 Porter’s Five Forces Analysis ......................................................................................... 7 External Factor Matrix .................................................................................................... 8 Table 1 ................................................................................................................ 8 Competitive Profile Matrix ............................................................................................. 9 Table 2 ................................................................................................................ 9 INTERNAL ASSESSMENT .......................................................................................... 10 Key Internal Forces ....................................................................................................... 10 Financial Ratio Analysis ............................................................................................... 12 Table 3 .............................................................................................................. 12 Internal Factor Evaluation Matrix ................................................................................. 16 Table 4…...

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