Global Bunsiness Cultural Analysis for Croatia

In: Business and Management

Submitted By cammey
Words 4994
Pages 20
Global Business Cultural Analysis for Croatia
Camilla J. Johnson
International Business 604
Liberty University
10 May 2013
Dr. Maria Marin

Croatia is a country that has encountered so much devastation in the past with multiple wars. The wars have caused Croatia to fall behind in the economy and also in their infrastructure. They are currently trying to rebuild their country and bring it out of recession. Croatia will become a part of the European Union on 1 July 2013, which will help significantly with balancing their trade and economy. The United States has also come to their rescue in helping them regain their strength to become a major part of the global trading.


Croatian History. The Croatian history has shaped their society, specifically the most recent civil war 1991-1995. On 25 June 1991 Croatia was able to claim its independence from Yugoslavia. The problem was that their independence caused a destructive response from the Croatian federal military triggering a full out war that went until 14 December 1995. Due to the war Croatia’s economy suffered immensely causing them to fall behind on the investment possibilities specifically entrance into the Central Locations and Eastern Europe. Croatia had a steady GDP growth of about 4% and 6% from 2000-2007 from credit-driven consumer spending and the increase of tourism. Another factor that aided in the growth was that the Kuna, (their currency) and the inflation rate remained stable during the 2000-2007 period. In 2008 Croatia had an unexpected decrease in the economy which has yet to recover. Croatian economist believes the problem lies within the growing trade deficit, obdurately high unemployment rate, uneven regional development and a challenging investment climate. (Economy – overview) Other…...

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