Gillette Company

In: Business and Management

Submitted By lilyalz
Words 700
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Gillette: Why Innovation May Not Be Enough
Successful & Innovated Products
-Trac II Razor (1971)
-Atra Razor (1977)
- GOOD NEWS! Disposable Razor (1976)

The strength of these 3 products Gillette sales rose to $2 billion
Marketing Strategies
Market shares through the years
“Offer consumers high-quality shaving products that would satisfy basic grooming needs at a fair price.”

"Reigned as a virtual monopoly until 1962"

Competition- Wilkinson Sword Company
When they introduced the stainless steel blade, Gillettes marketshares dropped to an all time low of 49%

Through the years, the market share has been 70% or higher

Since bought by P&G, Gillette has held 69% of the razor and blade market & 80% if the highly profitable replacement blade market
Brief Overview
-The Gillette company was founded in 1901 by king Camp Gillette

-New Idea: "A razor with a safe, inexpensive, disposable blade"

-With the help of William Nickerson the Gillette Company was born

-2005 Procter & Gamble bought Gillette for $57 billion
Successful & Innovated Products
-Sensor (1990)
-Sensor Excel (1993)
-Mach 3 (razor wars, 3 blades) (1993)
-Fusion (razor wars, 5(+1)blades) (2006)
-Fusion ProGlide Shaving systems (2010)

Gillette is a brand operated under the ownership of Procter & Gamble. The Gillette company was founded by King C. Gillette in 1901 as a safety razor manufacturer.

It is a company categorized in the personal care sector that holds commanding worldwide market share. Gillette has long been known for innovation in both product development and marketing strategy.

Today, innovation in razors and blades is hindered by a lack of new technology and increasing consumer reluctance to pay for the “latest and greatest” in shaving technology.

-Gillette Stadium
-Gillette Young Guns
-Team Gillette…...

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