Ge Healthcare Case Analysis

In: Business and Management

Submitted By dgiannou
Words 1010
Pages 5
Dion Giannoukos
Monica Chartier
Khushboo Thakkar
Jaya Singhal
2/17/16 – GE Health Case Analysis

The Omega Ultrasound System would be the best choice to green light for the Healthymagination initiative. After assessing all the potential products, we determined that the lack of concrete metrics, difficulty or uncertainty in measuring outcomes, or clinical relevance to the Healthymagination goal rendered the TEEMax, UltraLipo, and HepEcho unfit for launch. We’ve outlined justification for this decision in (Figure 1.), but we believe the Omega system provides the greatest opportunity for meeting Healthymagination standards with the best chance of obtaining definitive evidence to support the certification.
The midwives in Indonesia play a central role in Indonesian’s strategy to improve material and child health planning services. 54% of midwives are permanent civil servants (PNS) serving rural areas. Given the significantly lower cost of a midwife assisted birth compared to in a hospital setting with an OB/GYN, a 2010 reported that a midwife would deliver a mean of 64 child births/year. In 2000, the UN initiated the Millennium Development Goals for several countries which included Indonesia. One of the major goals for this initiative was to reduce infant mortality and defects in these countries. Indonesia ranks 100 out of 175 countries, and has an estimated infant mortality rate of 22.4 deaths/1000 live births (United States has 5.87.) The case outlined how midwifes in the region were frustrated by the lack of tools to assist in monitoring pregnancy. This creates a unique opportunity for the GE and the Omega System. The system could help alleviate this need, along with providing the metrics more easily than the other options to demonstrate its direct impact.
From a financial standpoint, this choice still makes sense given the low cost with the high projected…...

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