Future of Newspapers

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The Future of Newspapers

With the economy going into a downward spiral, most people are going to be looking for ways to cut their spending. It seems logical that many people will choose to cut out the daily newspaper delivery as one of those expenses. According to Forbes.com newspaper circulation is already down 3.57% from last year. (Hau, “Timber! Newspaper Circulation Falls Again”) With the sales of newspapers already declining and the recent bankruptcy of a major newspaper chain, it is obvious that people have begun to find their news elsewhere. In order for the newspaper industry to survive these hard times, they need to change their paper into electronic form. Many people already receive their news online from free websites, so it seems that newspapers need to start competing. Since newspapers ad revenue makes up over 80% of the total revenue for the paper, there is room to cut down the actual printing of the daily newspaper. (Perez-Pena, “Shrinking Ad Revenue Realigns U.S. Newspaper Industry”) There would be many advantages of taking the newspaper online including: less expenses, user friendly content, and environmental cleanliness. Cutting newspapers out of the daily circulation would reduce the cost of newspaper production by major proportions. Newspapers could offer daily news online for free and receive their revenue from selling online ads, which according to The Project for Excellence in Journalism, was up approximately 31% in 2007. (The State of the News Media 2007) Instead of selling the printed version of the paper daily, newspapers could produce a Sunday paper each week, including all the weekly advertisements. All the costs of selling daily newspapers associated with production and distributing would drastically be reduced, while still providing the one day of news that sells the most. Offering the newspaper online can open up opportunities…...

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