Facebook Case Study

In: Business and Management

Submitted By monicasoni
Words 1079
Pages 5
Unit One Mini Project
Cal Intercontinental University
Professor George Ackerman
October 7, 2013
Introduction
The case that I am about to analysis is called “Facebook: The New Face of E-Commerce?” Mark Zuckerberg, 23, founded Facebook while studying psychology at Harvard University. A keen computer programmer, Mr. Zuckerberg had already developed a number of social-networking websites for fellow students, including Course match, which allowed users to view people taking their degree, and Face mash, where you could rate people's attractiveness. In February 2004 Mr. Zuckerberg launched "The facebook", as it was originally known; the name taken from the sheets of paper distributed to freshmen, profiling students and staff. Within 24 hours, 1,200 Harvard students had signed up, and after one month, over half of the undergraduate population had a profile. One of the main trends in 2012 social networks will be the rise of F-commerce or e-commerce through Facebook. Thus, this network becomes the only way, apart from the traditional online store on a web page, for a company to sell their products directly online without intermediates. The purpose of this paper is to discuss the Facebook as the new face of e-Commerce. In the last seven years, facebook has shown a tremendous ecommerce gateway trends. It is worth $5,257 million in the year 2009 having a customer base of 800 million, and 3000 employees across the globe. One of the most ambitious projects of the Facebook social network in last year was the birth and evolution of the F-Commerce, i.e. e-commerce on Facebook. I hope you enjoyed the brief information about the company. As you read along you will get an in-depth analysis on the related case. Case Study Analysis The name of the case that I am about to analysis is called “Facebook: The New Face of E-Commerce? The E-commerce is the…...

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