Entrepreneurial Development

In: Business and Management

Submitted By elleinad003
Words 522
Pages 3
CHAPTER 1
INTRODUCTION

History and Background of the Business
Maid Cafés (Meido Kafe / Meido Kissa) are a subcategory of cosplay restaurants found predominantly in Japan. In these cafés, waitresses dressed in maid costumes act as servants, and treat customers as masters (and mistresses) in a private home, rather than as café patrons. The first permanent maid café, Cure Maid Café, was established in Akihabara, Tokyo, Japan, in March 2001, but maid cafés are becoming increasingly popular. As they have done so, the increased competition has made use of some unusual tactics in order to attract customers. They have also expanded overseas to countries like China, South Korea, Taiwan, Thailand, Australia, Hungary, the Czech Republic, France, the Netherlands, Mexico, Canada and the United States. (e.n.wikipedia.org)
Because of the rapid changes in the business specifically in food industry, our team must be kept up-to-date with the todays popular trends. January 30, 2011 when Philippines opened its costume play (cosplay) maid café in the country where servers entertain their customers with Japanese role playing culture. Since we Filipinos are innately hospitable and passionate to our guests. With this concept, we combined a perfect idea by establishing a café that is unique and is new to the eye of each customer.
Nico-Nico Café is a cosplay café wherein people can enjoy their coffees either alone or with friends with a touch of japan culture. Waitresses dressed in kawaii (term for cute in Japan) maid costumes serve coffees, teas and pastries, pampering customers. Nico-Nico Café is one of the best ways to relieve stress after all in a day’s work or even starting up your day. Our entrée is unique at its best because customers get to choose which design they would prefer for their coffee, tea or pastry. Whether they like to put their names on the coffee, put statements…...

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