Eco 550

In: Business and Management

Submitted By Chelle4545
Words 1302
Pages 6
Starbuck’s Strategy

Michelle Lee

Professor: Dr. Christopher McGrath

MGT 500 Modern Management

January 27, 2016

Introduction & History The purpose of this paper is to discuss Starbuck’s organizational culture and the key leadership and management traits used to execute the business strategy. Starbuck opened in 1971. The company was a single store in Settle’s historic Pike Place Market. Starbucks went from just a narrow store front to one of the world’s largest and successful coffee store chains. Starbucks offer the world’s finest fresh-roasted whole bean coffee. The name was inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders. Howard Schultz chairman of Starbuck had a vision to bring Italian coffee house tradition back to the United States. A place for conversation and a sense of community. A third place between work and home. He left Starbucks for a short period of time to start his own 11 Giornale coffee houses and returned in August 1987 to purchase Starbucks with the help of local investors. Starbucks was set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. Starbuck’s mission is to “Inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time” (Koehn,2002).

Starbuck’s Organization Culture Starbuck sets themselves apart from other companies because they use the most distinct characteristics. The company influences employees and business performance. Starbuck’s employees work with each other and how they interact with customers. One of Starbuck’s indicators of Starbucks Coffee’s organizational culture is the warm and friendly ambiance in the stories relate with the company’s culture and strategies for successful brand…...

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