Dormitory Business Plan

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Business Plan - Dormitory
MANHATTAN BUILDING-DORMITORY
NUEVA STREET, BINONDO MANILA
BUSINESS PLAN
Prepared by:
Shane Martinez
MANHATTAN BUILDING – DORMITORY
NUEVA STREET, BINONDO MANILA
BUSINESS PLAN
1. Executive Summary
1.0 Executive Summary
Manhattan Building-Dormitory will offer benchmarked rental rooms and commercial units for the Universities of Intramuros Area and Binondo Area. The Building-Dormitory will balance safety, convenience, affordable price and a positive atmosphere for all tenants. These rentals will be provided with unmatched levels of customer service and attention. Gross Sales are projected to be Php _______________ in year one growing to Php _______________ in year three.
The Market
Manhattan Building-Dormitory will target three distinct customer segments. The largest segment that they will service is the University Students of Intramuros Area. This segment is growing at _____% a year with _______________ prospective customers. This segment is especially attractive since most of the local rental properties that are geared toward students are run down, poor quality units. The second market segment is faculty and staff of the Intramuros Area Universities. This section has a _____% growth rate and _______________ potential customers. And the third market segment is the professionals working within the Binondo Area.
The Universities at Intramuros Area are the following:
a. Colegio De San Juan De Letran
b. Colegio De Sta. Rosa
c. Lyceum of the Philippines
d. Mapua Institute of Technology
e. Pamantasan Ng Lungsod Ng Maynila
See attached ANNEX “A”-Market Map and ANNEX “B”-Universities Population Schedule.
Strategy
The Manhattan Building-Dormitory Operators will focus their efforts on leasing-out and developing the existing Manhattan Building located at Nueva Street, Binondo, Manila. At present, the Manhattan…...

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