Do We Need Change

In: Business and Management

Submitted By spartan2809
Words 758
Pages 4
Ever since world has come into existence it’s been changing to suite the need of existing species. MARKETING DESIGN AND INNOVATION was very relevant in that respect as it puts the

Customer/consumer on focus and provides the inside of a consumer mind and how to

Overcome the challenges .It provides you the Knowledge of meeting those wants and needs

(Kotler (2009)) defines needs as a “a state of deprivation of some basic satisfaction”.

Needs are common for all the human beings and mainly include food clothing and shelter.

While wants are defined as different ways in which basic needs are satisfied. Through

fulfilling their expectation and in Some cases exceeding them by providing the goods and

services in such a way that Business itself can be differentiated or have edge on

competitors.

Module also guide us how and which market to target and takes you on the journey of

Creating a Brand which meets both buyer and seller expectation and is less likely to fail

And how to increase its value at the same time legally protecting it so the product can

Keep its edge and consumer can easily differentiate .i.e. Apple has been good at not only

Promoting their products to their target markets, but also doing so at the right time. During

the introduction, Growth, Maturity and decline of each iPhone.(appendix 8)

World is changing and the boundaries between the countries are fading and its making

the market more competitive for the businesses or organisations and where ever

competitors see the profitability they jump in and reduce the profit margin for the

existing business so that makes it hard to survive. Its the survival of the fittest.

Term used by herbert spencer in 1864 after reading CHARLES DARWIN THEORY

who explained his ideas on evolution in a book called, 'On the Origin of Species',

Published…...

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