Dim Lighting Case Analysis

In: Business and Management

Submitted By kraven246
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The Dim Lighting Company
I. Problems
A. Macro
1. There definitely needs to be a change made. The company needs to make a decision, but do they want to go with a high risk product like micro-miniaturization?
2. The risk involved with making the decision towards innovation will have a high cost and will put a damper on production of revenue bringing current technology.
3. Numerous products The Dim Lighting Company are currently manufacturing are in the declining period.

B. Micro
1. Jim West needs to have a successful year, his career virtually depends on it.
2. Robert Spinks needs to open up to more than just his opinion. The mentioning of him leaving his former company for their lack or creativity leads me to believe he left because they didn’t let him have his way.

II. Causes
1. Profit margin dropped 15% in the previous year.
2. Products currently manufactured products are on their way out.
3. The technology curve calls for continuous innovations.

III. Systems affected
1. Structural – They would have to restructure their current business around the new product development. Manufacturing speeds and locations of current products will change. They will have to find how to do this to maximum efficiency.
2. Psychosocial –.Jim West is worried that if he doesn’t go forth with the new idea, he may lose all the hard work of assembling his Research and Development department.
3. Technical – The technological aspect of this case is in the fore-front. The Dim Lighting Company’s current products are at the end of their lives. Continuous innovation is necessary because of the high-moving speed of technology.
4. Managerial – The general manager, Jim West, has his career riding on this next year with the company. His decisions, and suggestions to the group vice president will all have an effect on the company as a whole.

IV. Alternatives
1. The…...

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