Demographic Research

In: Business and Management

Submitted By Hanakiku
Words 560
Pages 3
Phillip Monroe
Melissa Kite
Demographic Research Demographic Research
I chose to ask my questions based around my future restaurant. I thought this would be a good way to learn more about the consumer’s before actually opening my restaurant. The questions I had asked were:
1. How often do you visit restaurants?
2. When you go to a restaurant, what type do you prefer?
3. What is more important to you, price or quality?
4. Would you be willing to try a new restaurant?
The three respondents that I chose are Michaela 20, James 23, and Dakota 33. Michaela is a full time student at Central Ohio Technical College, she spends long hours studying and working with environmental groups. James is a cashier at Wal-Mart, he spends most of his time with his children or play Call of Duty. Dakota works at a factory called Fanatics, he prefers to spend most of his time indoors and going to concerts. The responses I received from these interviews are not exactly what I had expected. James and Dakota say they have not visited a restaurant in the past year, and Michaela said she has only been to one in the past year. This was not really what I expected to hear, due to seeing so many people pack into restaurants daily. James claimed that he prefered restaurants such as McDonald’s, Dakota claimed he is more found of Arbie’s, and Michaela claims she prefers Subway. All of the respondents claimed that price was more important, but if the quality were bad they would not return. The last question I had asked is if the respondents would be willing to try a new restaurant. James and Michaela claimed that they would be willing to try a new restaurant. Dakota claimed he would not be willing, due to the fear of not liking anything on their menu. There were quite a few facts I found through research on restaurants. The first of these is that the average American spends $2505 eating…...

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