Current Market Situation of Herbal Tea in China

In: Business and Management

Submitted By hinlwong5
Words 1040
Pages 5
Current Market Situation of Herbal Tea in China New product help to reduces internal heat (燥熱). For example, one product mention it use the nature herbals and lemon to solve this health problem. This product holds many events to promote their product in Southern China and Shanghai. Also, there are more and more herbal tea brand had been established in the market. SWOT Analysis

Firstly, for the strengths, in the market of herbal tea, JDB has always been the market leader and its market share reached a high percentage of over 70%, its can be explained by the high recognition of the red can from the public good reputation of the quality and taste. Also, JDB gain a well brand image after success of PR campaign in 2008 Beijing Olympic Games and contribution for earthquake. Moreover, it is the world Heritage Convention Organic Recipe of Herbal Teas. Lastly, they had did well brand building after they had changed the name to JDB, because of 99% of people in China had heard about JDB and about 70% of people in Chins had brand recognition about JDB. Secondly, for the weakness, it is lack of promotion of standing out the differences between JDB itself and the competitors also JDB do not have their unique benefit. Therefore, with a premium price, it cannot provide a strong reason that why the consumer need to choose JDB. On the other hand, it has a narrow range of products which are JDB herbal tea and Kunlun Mountains water. Thirdly, for the opportunities, there are increasing demands in health food from the public in convenient way. These demands are due to the busy lifestyle of the citizens from work and entertainment and hence relief in Internal heat. The message of drinks with benefits in preventing internal heat is easier to be captured by the public out of Guangzhou that internal heat is a well-known symptoms in Chinese culture.

Lastly, for the…...

Similar Documents

Current Situation of Inflation in Bangladesh

...Department of Finance University of Dhaka Submitted by: Group: Morning Stars Sec-B BBA 16th batch Dept. of Finance University of Dhaka Date of Submission: May 26, 2011 Group members are Name | Roll | K. M. Najmus Sakib | 16-020 | Mobasheera Tasnim | 16-052 | Md. Kamrul Islam | 16-090 | Rajib Kumar Deb | 16-106 | Shaykha Sultana | 16-160 | Md. Shamsul Alam | 16-172 | Letter of Transmittal May 26, 2011 Mohammad Salahuddin Chowdhury Lecturer Department of Finance University of Dhaka Subject: Submission of a report on “Inflation: Perspective Bangladesh” Dear Sir, We are presenting a report on “Inflation: Perspective Bangladesh”. In this report we have included various methodologies to explain the current scenario of inflation in Bangladesh. In making the study, we had to take help from the various sources of internet, different institutes and class lectures of our course teacher. We are grateful to them for extending generous help. We acknowledge the contribution of our course teacher heartily. We have tried to use our academic knowledge in real life. We are pleased to be granted this vital opportunity and grateful for your versatile assistance. We hope that our work will please you. We will be available in the presentation for further explanations. Sincerely, __________________ Mobasheera Tasnim On behalf of The Group Morning Stars Acknowledgements First of all I offer my grateful thanks to the Almighty, without......

Words: 8353 - Pages: 34

Current Macroeconomic Situation in the Us

...The current macroeconomic situation in the US is that there has been the mortgage crisis, crash of the stock market and we are heading towards a deeper recession. The US economy is currently concerned with unemployment but not inflation or a recession. The US economy is current concerned with unemployment because the unemployment rate has not been this high since 1981 (Amadeo, 2012). The current unemployment rate is 8.3 percent. There may be a lot of unemployed people but it does not include the people who are part time workers or people who have been temporarily laid off. This is not a concern because it is expected to decrease because more jobs will be created. Inflation rate is at 1.4 percent. This is lower than the average prior which was at 3.63 percent. This is the reason that the US is not concerned with inflation. There have been higher prices at the gas pumps and your grocery bill has increased but based on the core inflation it good (Baden, 2011). The chart below will help you understand the core inflation rates for this current year and years prior (Current Inflation Rate, 2012). InflationData.com Current Annual Inflation......

Words: 902 - Pages: 4

Current Situation in Russia

...INTESCO RESEARCH GROUP +7 (495) 762-18-10 www.i-plan.ru 1 MOSCOW 2011 RUSSIAN MARKET OF VODKA, LIQUERS AND SPIRITS 2011 [RUSSIAN MARKET OF VODKA, LIQUEURS AND SPIRITS. CURRENT SITUATION AND FORECAST] Intesco Research Group 2 CONTENTS LIST OF CONTENTS ......................................................................... Ошибка! Закладка не определена. METHODS OF RESEARCH ................................................................ Ошибка! Закладка не определена. EXTRACTS FROM RESEARCH ........................................................... Ошибка! Закладка не определена. LIST OF SCHEDULES, DIAGRAMS, TABLES AND SCHEMES ................................................................... 15 INFORMATION ABOUT INTESCO RESEARCH GROUP COMPANY ......................................................... 23 2011 [RUSSIAN MARKET OF VODKA, LIQUEURS AND SPIRITS. CURRENT SITUATION AND FORECAST] Intesco Research Group 3 LIST OF CONTENTS METHODS OF RESEARCH LIST OF SCHEDULES, DIAGRAMS AND TABLES, SCHEMES 1. CHARACTERISTICS OF RUSSIAN CONSUMERS 1.1. Dynamics of population 1.2. Social standard of living dynamics 2. SUBJECT OF RESEARCH 2.1. Characteristics of vodka 2.2. History of vodka 2.2. Vodka production technologies 2.3. Classifications of vodka, liqueurs and spirits Classification of vodka, liqueurs and spirits by types Classification of vodka, liqueurs and spirits as per All-Russian Classification of Products Classification......

Words: 5403 - Pages: 22

Integrated Marketing Communication of a Chinese Herbal Tea Company--Jia Duobao

...University of Nottingham Ningbo China Business School Academic Year 2012/13 Autumn Semester Advertising, the Media and marketing communication Lars Bergkvist Li Jie Student ID: 6505376 Word Count: 2922 1. Introduction In May 29th, 2012, faced with the lost trademark of Wang Laoji, the JDB Group launched its new brand called Jia Duobao. In 1995 the JDB Group gained the right to use the trademark of Wang Laoji, the Chinese Herbal Tea registered by Guangzhou Wang Laoji Pharmaceutical Company Limited. However after seventeen years the two companies fight over the trademark and JDB Group failed in the case. Thus, JDB Group decided to launch a new brand called Jia Duobao, which use the same formula as Wang Laoji (Net Ease 2012). Developing advertising campaigns that are responsive to the changes of new brand is crucial to JDB Group. Consequently, the firm quickly initiated an integrated marketing communication program by choosing a range of communication tools. 2. Overview of the campaign Jia Duobao Advertising Campaign | Advertising | Television, Newspaper and Outdoor Ads | Sales Promotion | Premium, Contests and Mid-autumn Festival Lucky Draw | Events and Sponsorship | London Olympic Event and Sponsorship of the Voice of China | Public Relation | Student Aid and Case Press Release | Internet and Interactive Media | Website, Social media and Online advertising | In order to take advantage of synergy among communication functions, JDB......

Words: 3065 - Pages: 13

All the Tea in China and Starbucks

...All the Tea in China and Starbucks Starbucks is a globalized organization that began by selling coffee, tea, and spices. The first store opened in 1971 in Seattle, Washington’s Pikes Peak Plaza. Howard Schultz joined as a marketing director in 1983 and during a trip to Italy was impressed with the coffeehouse and wanted to try this concept in Seattle. The concept and business flourished, and by 1996 Starbucks opened the first international coffeehouse in Japan. Since 1983 Starbucks has expanded globally with 18,000 retail stores in 60 countries. The first Chinese Starbucks was built in China in 1999 and is currently operating in more than 500 locations in China and plans to expand to 1500 locations by 2015. Starbuck’s mission statement: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, 2013, p. 1). Starbucks not only sells premium coffee and teas, Starbucks sell a culture of excellence in customer service, and brand with the expertise of the partners (employees). Starbucks sells a lifestyle, an ambiance of the tranquil coffeehouse environment for the busy professional, student, or coffee connoisseur. So how has Starbucks, mainly known for the premium coffee sales by the cup been such a success in China where the more than one billion people drink and export tea? Starbucks success in China is a testimony to understanding the importance of globalized intercultural communication, marketing, and branding strategies.......

Words: 1241 - Pages: 5

The Current Macroeconomic Situation

...The Current Macroeconomics Situation Recession and Depression Jennifer Pearson pearson.jennifer40@yahoo.com The Current Macroeconomic Situation Today the current macroeconomic situation in the US is troublesome abroad. The unemployment rate is 7.5% of June 2013; so the average rate ahead is about 5.7%. Instead, the inflationary rate is approximately 2.3% that is 5% less than the past average rate of 2.28%. However, the data shows the dollar buys less and less each passing day. As stated in the Trading Times, ‘’ The Gross Domestic Product (GDP) in the United States expanded 2 percent in the third quarter of 2011 over the previous quarter. I think the government need to utilize an expansionary fiscal policy, by using the money to increase the liquidity in the system. As a matter of fact, always take precaution not to over-do it because there is so much money out there that will make the dollar invaluable. Today’s current downward trend for interest rates should help tighten the economy; instead securities are hard to come by and lowering the interest rate may have minimum effect on small businesses that need capital can’t obtain a loan from a borrower. The Current Macroeconomic Situation in the United States The Federal Open Market Committee (FOMC) discussed in October 2012, that it was verified the unemployment rate seems to be declining. It was also verified that American households spending has risen slowly, but the unemployment rate seems to......

Words: 322 - Pages: 2

Current Macroeconomic Situation

...DeVry University College of Business and Management Pomona, California Assigment 3 By Arturo Bauer A.Bauer4@hotmail.com Submitted in Partial Fulfillment of the Course Requirements for Principles of Economics ECON312 3269 Nitin Dvivedi April 14, 2010 Week 6 Assignment Introduction The current macroeconomic situation has been an issue of many talks in the United States and worldwide. Everyone is trying to change the situation, but no definite answer has been found. 1] What is the “current macroeconomic situation” (e.g worrying about inflation and/or recession) in the U.S.? The macroeconomic situation in the United States is not stable due to the financial instability, especially in the macroeconomic arena, because imports and exports are really down. The case for macroeconomic policy stimulus has been stronger in the United States than in Europe or Japan and both US monetary and fiscal policy have already acted forcefully. Going forward, the scope for policy support to decelerating activity depends on inflation developments. Soaring oil, food and other commodity prices have led to a sustained pickup in headline inflation rates and increases in producer price inflation suggest further impending cost pressures. In these circumstances, a ratcheting up of inflation......

Words: 397 - Pages: 2

Tea Culture in China and Japan

...Introduction In China, there is a famous legend of “Shen Nong Tasting Hundred Plants”. Shen nong who is a famous botanist. He tasted various kinds of plants to test them as food or medicine. One day, after walking for a long time, he felt tired and thirsty, so he rested under a tree and started a fire to boil water in a pot. Suddenly some leaves fell into the pot from a nearby tree. He drunk the water and found it not only sweet and tasty, but refreshing as well. Shen Nong felt less tired, so he went on to drink all the water from the pot that was how tea is found (Liu, 2012). In Tang Dynasty, the Chinese tea and tea culture was spread to eastern countries, especially Japan. Though tea originated in China, but it was carried forward in Japan. Nowadays, tea has become a famous drink in the world. There are many types of tea in China and Japan. The main Japanese tea is Sencha, Genmaicha and so on. (Stevens, 2013). In China, the Green tea, Black tea, Oolong teas are very popular. There can be various mixtures of flowers with green tea, black tea and oolong tea (Liu, 2012). In China, tea can be used as a gift for business and etiquette. However in Japan, tea is a kind of art. Japanese tea art is famous all over the world. In my portfolio, I will compare and contrast the Chinese and Japanese tea types. The quality of tea and tea arts. As I am a tea lover, I would gain more tea knowledge about the two types of tea and its culture. 2. Background information At first,tea was......

Words: 1572 - Pages: 7

Current Macroeconomic Situation

...Current Macroeconomic Situation student email Week 6 Assignment Our current macroeconomic situation in the United State holds an unemployment rate of 6.7% as of March 2014. While this number does not seem like much of a jump, it has risen from 5.8% in ten years. During this same ten year period, in October 2009, the unemployment rate reached a very scary 10.0%. ("Labor force statistics," ) During the same ten year period our inflation rate has had some dramatic changes as well. Starting 3.3% in 2004, then hit an overall ten year high of 4.1% in 2007. The current inflation rate sits at 1.1%. This does not seem like a high number but some would consider it to be since the inflation rate was 0.1% in 2008. ("Current us inflation," 2014) As far as a recession, there are still people that think we are in a recession. The United States did surface from a recession in 2009. The economy has also been growing for the last five years and gaining in domestic product growth. However, economist Emanuel Saez found that 95% of income gains came from the top 1% of earners. He also found that even their earnings were growing slower. (Barro, 2014) While these numbers may lead some to think we are still in a recession, it is actually showing that wage gain has not kept up with economic growth. During the second half of 2013 and into 2014 the economic market did improve and moved into economic recovery. While recovering, payroll has slowly risen and unemployment is slowly decreasing.......

Words: 424 - Pages: 2

Public Goods Provision in China---Current Situations and Recommendations

...Public goods provision in china---current situations and recommendations 1. Definition of public goods According to public economics, social products are divided into public goods and private goods. The former has been divided into pure public goods and quasi-public good.The pure public goods are these social products having complete non-competition andnon-excludability features.  Non- competition means that an individual’s consumption on public goods will not hinder others’ consumption on public goods; non-excludability means that public goodsconsumption can’t exclude the non-payers or the exclusion is given up due to its high cost. Quasi-public goods are these social products with incomplete non-competition and on-excludability. Private goods refer to the social products occupied and enjoyed by individuals and have competition and exclusiveness. Because of this feature of public goods, free riders occur and result into market failure. Thus the invisible hand cannot reach the Pareto efficiency of public good market, which means the government needs to arrange for the provision of public goods. 2. Current situation in China China has experienced many times of explorations and practices in provision of public goods. Before the reform and opening up, our country implemented a pure planning economy mechanism. During that time, our central government was responsible for the whole supply of both public goods and private goods in China, which turned out to be a......

Words: 822 - Pages: 4

Current Macroeconomic Situation

...The current macroeconomic situation in the US is worrisome. It seems like the past four years there has been a continuous slow growth in our economy. In 2000 the U.S. has deficits that add up a deficit of almost $6.14 trillion based on data published by the Federal Reserve Bank of St Louis. With unemployment extremely high, the housing and commercial real estate markets doing poorly we are in a slump economically. Our deficit is more than 100% of GDP and that is not easy to get out of. It looks like the slow growth rate could possibly threaten our economy to slip back into recession. With historically very high unemployment and under employment.The unemployment rate is at 8.2% as of July 2012, whereas the average in 1948 was at 5.6%. While the inflationary rate is approximately 2.3%, seemingly that is lower than the past average rate of 3.38%.Now, when it comes to the inflation rate in the United States was recorded at 1.4 percent in July of 2012. Historically, from 1914 until 2012, the United States Inflation Rate averaged 3.4 percent reaching an all time high of 23.7 percent in June of 1920 and a record low of -15.8 percent in June of 1921 ("United states gdp," 2012). According, to the Trading Economics, The Gross Domestic Product (GDP) in the United States has expanded 1.5 percent in the second quarter of 2012 over the previous quarter. Historically, from 1947 until 2012, the United States GDP Growth Rate averaged 3.3 percent reaching an all time high of 17.2 percent in...

Words: 430 - Pages: 2

Herbal

...MARKET NEWS SERVICE MNS Medicinal Plants & Extracts North America Africa Western Europe India Eastern Europe China No. 18 March 2006 This note has b een prepared, without formal editing as a service to exporters and industries in developing countries by the Market News Service (MNS), Division of Product and Market Development, International Trade Centre UNCTAD/WTO. No part of this report may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the prior permission in writing of the MNS/ITC Geneva. Copyright © MNS/ITC 2006. All rights reserved Prepared by Mr. Josef Brinckmann, ITC Consultant brink@sonic.net International Trade Centre UNCTAD/WTO 54-56 rue de Montbrillant, CH-1202 Geneva, Switzerland. Tel : (4122) 730 01 11 - Fax: (4122) 733 44 39 E-mail: itcreg@intracen.org ; URL: http://www.intracen.org Postal address: International Trade Centre UNCTAD/WTO Palais des Nations, CH-1211 Geneva 10, Switzerland 2 EDITORS NOTE MNS Medicinal Plant and Extracts report is a formatted version of a news and information bulletin prepared by the International Trade Centre to promote international trade in medicinal plants and botanical extracts. The revised version of the report includes substantially more information on the structure and function of the market. These additional features have been included after extensive consultation with existing subscribers and trade experts. For subscription details please contact MNS...

Words: 18186 - Pages: 73

Current Market

...Generation’s Market Conditions This analysis focuses on market conditions for the smart phone device, the “Generation,” set to be released by the team’s company, “Centurion Mobile,” this fall. This new device is similar to Apple’s iPhone. As a result, some of this analysis focuses on the competition of Samsung on Apple. This analysis will also provide a description Samsung that will be Centurion Mobile’s main competitor. It will also focus on issues that Apple has had in the marketplace because these issues may pertain to problems that Centurion will face in implementing the Generation (University of Phoenix, 2011). Competition Samsung is a global leader for electronic devices. However, unlike most others the company did not start dealing with electronics, but with groceries and from 1958 started expanding to other industrial sectors such as media, chemicals, and shipbuilding until the 1970s. Samsung began dealing electronics in 1969 when it established the products Samsung is known for like mobile phones, computer devices, and other electronics. In the 1990s, the company began to establish factories in other parts of the world like The United States of America, Germany, Thailand, Mexico, and China. Toward the end of the 20th century Samsung developed smart phones and phones combined with MP3 (Rowley, 1998, p. 108-110). Today the company focuses to the 4G industry in which it has made steady growth. The Samsung Galaxy Note 4 may provide the most......

Words: 1901 - Pages: 8

Herbal Tea

...the initiative of studying the acceptability of Malunggay, Bignay, Ashitaba and Guyabano leaves into herbal tea. Herbs are everywhere. They are available in a variety of forms; including fresh, dried, in tablets or capsules or in liquid form such as juice or tea. The leaves of Malunggay, Bignay, Ashitaba and Guyabano are abundantly found in the Philippines. The use of medicinal plants or herbs has been gaining popularity these past few years in the Philippines and worldwide as more clinical proof emerges that validates many of the age-old alternative medicines used by Filipino folks that have been passed on. The curative effects of the herbs were tested by traditional healers on their patient. The knowledge and skills on the curative application of any given herbal medicine has been handed down from generation to generation. In this study the researcher aims to produce Malunggay, Bignay, Ashitaba and Guyabano leaves into herbal tea. Background of the study Tea is known as the nature’s “wonder drug”. Tea is the second most widely consumed beverage in the world, exceeded only by the universal solvent – water. Tea is an integral part of everyday societal life in many of the world’s most populous countries. Ever wonder why the Chinese and Japanese have some of the longest life-expectancy rates in the world, the secret: they drink a lot of tea. The buzz about tea and its benefits is getting louder. Drinkers are rediscovering the protective and revitalizing......

Words: 1035 - Pages: 5

A Marketing Plan for Twg Tea to Enter China Market

...A marketing plan for TWG Tea to enter China market Table of contents Executive Summary 3 1.0 Introduction 4 1.1 Product background 4 1.2 Company background 4 1.3 Country background 4 2.0 Business Evnrionment 5 2.1 PESTEL analysis 5 2.2 SWOT analysis 6 2.3 Market analysis 8 3.0 Marketing strategy 8 3.1 Objectives 8 3.2 Target market 8 3.3 Positioning 8 3.4 Marketing mix 8 3.4.1 Product 9 3.4.2 Price 9 3.4.3 Place 10 3.4.4 Promotion 10 4.0 Implement and control 11 4.1 Implement 11 5.2 Control and evaluation 12 5.0 Conclusion 12 6.0 Reference 14 Executive Summary This marketing plans aims to help TWG Tea, a well-known tea brand operating in Singapore, to enter tea market in China. Through using PESTEL and SWOT analysis models, it finds that China is a high potential market for TWG to earn new growth. However, fierce competition and poor advertising performance of TWG and other limitations all can be big barriers to the entry of the brand. Considering the strong demand and satisfied purchasing capacity, TWG can target upper income groups who have strong beliefs in the health effects of tea to make greater sales. 1.0 Introduction 1.1 Product background TWG Tea is a premium and luxury team brand provided by The Wellness Group. As a well-known tea brand in the international world, this brand provides...

Words: 2785 - Pages: 12