Crossroad

In: Business and Management

Submitted By reyess
Words 2817
Pages 12
Part 1A: Industry Analysis
Broad Environment: PEST Analysis
The Dallas Fort Worth (DFW) area and specifically Denton County is experiencing rapid economic development and population growth due to the close proximity of airports and many large and convenient transportation paths which link the Town of Cross Roads with an abundance of employment locations in cities such as Dallas, Frisco, Denton, and McKinney. DFW has experienced a large increase in population size in the past 50 years or so. There have been several economic pressures such as a rise in the number of foreclosures and diminishing credit. DFW is known as one of the fastest growing metropolitan areas in the United States, and from 1990 to 2000 it grew by approximately 29% and gained a little over one million residents. From 2000-2009 the population grew to nearly 6,637,230. DFW is adding nearly 100,000 new residents annually. One population movement trend in DFW in recent years is for people to move away from the busy downtown city areas into less dense communities like Frisco and Little Elm and even smaller country towns like Cross Roads. Planned communities are very popular now as well. McKinney is rated the second best place in the country to live in 2012 by Money Magazine and USA Today named Denton in 2012 Best Small Towns in America. These towns along 380 are bringing in residents and increasing traffic.

Specific Industry: Five Forces Analysis
Some of Cross Roads main competitors are Savannah, Paloma Creek, Providence Village, Little Elm, McKinney, Frisco, Aubrey, and Krugerville. A lot of the surrounding towns and communities are very similar to Cross Roads and are trying to take advantage of the rapid growth. They also allow 0.2 acre or less size of lots in many new developments. Suppliers (such as businesses that want to move in to town or city service providers such as utility providers)…...

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