Consumer Behavior Quiz 2

In: Business and Management

Submitted By bassem995
Words 934
Pages 4
Version 2 second quiz 1- Much learning takes effort and time, but some learning is so casual as to be unintentional. This type of learning is referred to as ________ learning.
A. stage one
B. subliminal
C. incidental
D. evoked
2- ________ was first demonstrated by experiments performed on dogs by Ivan Pavlov, a Russian physiologist doing research on digestion in animals.
A. Instrumental conditioning
B. Classical conditioning
C. Rejection conditioning
D. Extinction conditioning
3- Stimulus generalization refers to ________.
A. the tendency for stimuli to be similar in nature
B. the fact that most conditioned stimuli are similar to unconditioned stimuli
C. the tendency of stimuli similar to a conditioned stimulus (CS) to evoke similar, conditioned responses
D. the tendency for extinction to occur when an unconditioned stimulus does not follow a stimulus similar to a conditioned stimulus
4- A customer who learns that two products are different even though the packages of both products look similar has learned ________.
A. masked branding
B. brand equity
C. stimulus generalization
D. stimulus discrimination
5- If a woman gets compliments after wearing Obsession perfume, she is more likely to keep buying the product and wearing it. What type of instrumental conditioning has occurred in the situation?
A. neutral reinforcement
B. positive reinforcement
C. negative reinforcement
D. symbolic reinforcement
6- In instrumental conditioning, what is the distinction between negative reinforcement and punishment?
A. There is no difference. They are two words for the same thing.
B. Negative reinforcement can occur when a stimulus is positive, and punishment occurs when a stimulus is painful.
C. Negative reinforcement occurs when a negative outcome is avoided, while punishment is a negative outcome…...

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