Com/172

In: Business and Management

Submitted By flyneackah
Words 758
Pages 4
EFFECTS OF MASS MEDIA

JEREMY FLYNE-ACKAH
COLLEGE OF HUMANITIES
MARCH-03-2013
SKIP SMITH

During the last century mass media has gone through major developments of evolutions. These developments consist of the transformation of electronic, digital which has now taken over the modern day media. However this evolution really not limited to the developments mentioned above. For example, handwriting book gave way to printed books, letters gradually gave way to emails, twitter and so on. With the introduction of the printing press passed on to the middle class at a cheaper rate. This in turn mobilized the rise of industrial revolution, aided capitalism and shaped the culture of consumers in the 20th century.
“With the revolution in the in industry came the rise of the middle class and the elite business class of owners and managers who acquired the kind of influence formerly held by the mobility of the clergy……..”,(Campbell, R. Martin, C. and Fabio, B,(2012). Media and Culture.
As these major developments of evolutions occurred it also had it’s for share of influence on the American culture both positive and negative. For instance, the radio being one of the first modes of wireless communication gave people the hearing power to listen to the news, sports, current affairs, music and other entertaining programs. The evolution of the television gave people the sight invention of watching their programs. This helped the American consumer to have the opportunity to see and listen to whatever channels or programs airing, today almost every household in America has television.
Media convergence in my opinion is basically bringing together many media outlets so they can synchronize and in effect work in harmony. For instance, the bringing together of ITunes and the iPod so that the consumer can listen to music in synergy. Another example would be bringing together voice…...

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