Cola Wars Continue

In: Business and Management

Submitted By yohan15410
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Pages 8
COLA WARS CONTINUE
COKE and PEPSI IN 2006

Adityo Wibowo (10 / 310520 / PEK / 15397)
Yohan Suryanto P (10 / 310533 / PEK / 15410)
Muhammad Jusuf (26E1024)

MAGISTER OF BUSINESS ADMINISTRATION
FACULTY OF ECONOMICS AND BUSINESS
GADJAH MADA UNIVERSITY
2010

PROFIL PERUSAHAAN
Pada 8 Mei 1886, Dr.John Stith Pemberton, ahli farmasi berkebangsaan Amerika mencampurkan jenis sirup, obat elixir, French Wine of Coca, Bordeaux, kokain dan kafein (yang berasal dari biji kola). Ramuan itu adalah minuman soda pertama.
Saat Atlanta melarang mengkonsumsi alkohol tahun 1885, Pemberton mengganti French Wine of Coca menjadi anggur Prancis biasa lalu menambahkan gula murni, asam sitrat, dan minyak esensial aneka buah ke dalam minumannya. Pemberton menyebutnya Coca-cola.
Coca cola menjual empat dari lima top minuman non alkohol sedunia, diantaranya: Coca- cola, Diet coke, Sprite, dan Fanta. Coca cola mempekerjakan 71.000 orang dilebih dari 200 negara, kurang lebih memproduksi 400 merk yang terdiri lebih dari 2600 produk minuman. Produk-produk coca cola didistribusikan melalui restoran dan toko makanan, serta pemasok.
Dr. Pemberton menjual ciptaannya dengan harga 5 sen per gelas di apotiknya dan mempromosikan produknya dengan membagi ribuan kupon yang dapat ditukarkan untuk mencicipi satu minuman cuma-cuma. Pada tahun tersebut ia menghabiskan US$46 untuk biaya periklanan. Pada tahun 1892, Pemberton menjual hak cipta Coca - Cola ke Asa G. Chandler yang kemudian mendirikan perusahaan The Coca Cola Company bersama relasinya di Georgia Atlanta. Setahun kemudian, 1893 Candler mematenkan Coca Cola sebagai merek dagang. Chandler piawai dalam menciptakan berbagai macam benda-benda cinderamata berlogo Coca - Cola.
Gaya periklanan yang inovatif, seperti desain warna-warni untuk bus, lampu gantung hias dari kaca, serta serangkaian cinderamata seperti kipas, kalender dan jam…...

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