Caso Honda

In: Computers and Technology

Submitted By karenmartinez123
Words 4031
Pages 17
Las dos décadas de 1960 a 1980 fue testigo de un cambio estratégico en la industria de la motocicleta mundo. Hacia el final de ese período, previamente bien financiada competidores americanos con posiciones de mercado aparentemente inexpugnables estaban en peligro de desaparición. Aunque la mayoría de los consumidores tienen una preferencia inicial para la compra de ellos, estos fabricantes estadounidenses habían sido desalojados por los competidores japoneses y posición perdida a pesar de los cambios tecnológicos que podrían haber sido emulados al intensificarse la competencia.
La invasión japonesa de mercado de la motocicleta mundo fue encabezado por el Honda Motor Company. Su fundador, Soichiro Honda, un inventor visionario y empresario, había estado involucrado periféricamente en la industria del automóvil antes de la Segunda Guerra Mundial. Sin embargo, la devastación de posguerra de Japón dio lugar a la reducción de las ambiciones de Honda; motocicletas eran un tecnológicamente más manejable y producto económicamente asequible para el japonés medio. Que refleja el compromiso de Honda con una estrategia basada en la tecnología, el Instituto de Investigación Técnica de Honda fue establecida en 1946. Este instituto, dedicado a las mejoras en los motores de combustión interna, representada movimiento de apertura de Honda en el campo de las motos. En 1947, Honda presentó su primera de tipo A, motor de 2 tiempos.
A partir de 1948, la competencia japonesa Honda consistió en 247 participantes japoneses en un sector de las motocicletas vagamente definido. La mayoría de los competidores operaban en los talleres de trabajo mal equipados, adaptándose clip motores para bicicletas. Un pequeño número de grandes fabricantes trataron de copiar motocicletas europeos, pero se vieron obstaculizadas por la tecnología y los materiales que dieron lugar a productos poco fiables…...

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