Case Study 4

In: Business and Management

Submitted By brielle0100
Words 594
Pages 3
1) Walmart has already shown the ability to translate its merchandising strategies to other countries successfully. Mexico is a perfect example. This, however, takes time to do. They learned that in order to succeed initially they need to make adjustments to their merchandising strategies to fit the culture of the country they are in. Once they have done so, they can educate consumers about the benefits of the American merchandising culture. Some countries will not be willing to change their culture. But if Walmart continues to approach change the way they have they will continue to find success in countries willing to open up to change.
2) Walmart was successful in Mexico because it adapted to the Mexican culture and over time introduced them to the benefits of the American culture. When they first opened and tried to operate the American way without understanding the Mexican culture they quickly realized that when international businesses are ill-informed about the practices of another culture they are likely to fail. (1) They had to play by the Mexican rules if they wanted to succeed. International businesses need to consider employing local citizens to help them do business in a particular culture. (2) They hired managers who were familiar with the Mexican culture and allowed them to control the merchandising. This was extremely beneficial to their success. They learned that smaller stores within walking distance and changing the things they offered that best suited Mexican consumers would increase their chances of success. Educating Mexican consumers on the benefits of the American culture gave them even more gain. Mexican consumers gradually learned that our culture had beneficial aspects to it and therefore started changing the way the shopped making Walmart the largest retailer in Mexico.
3) Not all cultures will adapt to change. I feel…...

Similar Documents

Case Study 4

...Case Study 4 2) What forces are driving changes in the movie rental industry and are the combined impacts of these driving forces likely to be favorable or unfavorable in term of their effects on competitive intensity and future industry profitability? The forces driving the changes in the movie rental industry can be boiled down to the booms we have seen in technology. The cost of HDTV’s has been dropping and has now become more practical for each person to obtain. This leads to the desire to view movies and shows on the big nice screen as opposed to the smaller devices we used to. The movie rental fee as well as the late charges always gave people pause but were not unsurpassable boundaries for consumers who wanted the movie viewing experience without making a purchase. The growth of the movie rental industry via an online presence I feel will continue to grow as more and more people become accustomed to the idea of owning or viewing things through a purely digital means. With a growth in any industry comes the inevitable competitiveness that we see between Netflix and Blockbuster. I would not be surprised to see Redbox throw their hat into the ring with online offerings in the future. 5) What is Netflix’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approaches that Netflix is taking? What type of competitive advantage is Netflix trying to achieve? Netflix’s strategy was a “six-pronged” one: 1....

Words: 1488 - Pages: 6

Ac503 Unit 4 Case Study

...Case Study AC503, Unit 4 1987 1986 1985 1984 Current Assets Cash 3.2 10.4 34 3.8 Short Term Investments 41.4 21.1 - - Receivables 3.6 1.8 4.2 7.1 Merchandise Inventories 37 47.2 40.5 63.8 Prepaid Expenses 3.6 1.9 1 1.4 Total Current Assets 88.8 82.4 79.7 76.1 Restricted Cash - 2.6 10.8 - Due from Affiliates - - - 15.7 Property, Plant, & Equipment 9 5.7 5.6 5 Construction in Process - 4.9 1.8 - Other Assets 2.2 4.4 2.1 3.2 Total Assets 100 100 100 100 Current Liabilities Accounts Payable 17 40.7 35.2 55 Notes Payable - - - 8 Short-Term Debt 16.8 1.8 0.7 0.3 Unearned Revenue 1.2 2.9 1.8 2.1 Accrued Expenses 1.9 13.5 13.3 16.6 Total Current Liabilities 36.9 58.9 51 82 Long-Term Debt 2.9 6.1 11.6 0.1 Convertible Bonds 27.5 - - - Unearned Revenue 1.1 1.5 1 0.9 Stockholders’ Equity Common Stock 0.1 0.2 0.2 0.1 Additional Paid-In-Capital 19.5 13.9 18.8 1.6 Retained Earnings 12 19.4 17.4 15.3 Total Equity 31.6 33.5 36.4 17 Total Liability & Equity 100 100 100 100 Net Sales 100 100 100 100 Cost of Goods Sold 77.2 74.1 75.9 77.9 Gross Profit 22.8 25.9 24.1 22.1 SG&A 17.4 16.4 15 16.4 Interest......

Words: 1151 - Pages: 5

Case Study 4

...Case Study #4 1. Information that would have been important before introducing New Coke: * Conduct their own taste test in various locations to compare results to Pepsi. * Collect info from present Coke drinkers on how much they would prefer a “New Coke” flavor. * Collect info on why those who do not drink Coke are unsatisfied with the product. 2. It appeared that Coca-Cola was more interested in attracting new customers than keeping existing customers. Due to the fact that the Coke executives focused primarily on the quantitative research than the qualitative research which showed that some people were deeply unhappy with the change. Most likely those unsatisfied with the change would have been existing customers over the past years than new customers. 3. I think that Coca-Cola did not adequately research the potential risks of the change due to the fact: * That it attracted only a 3% market share. * A massive public backlash occurred from loyal Coke drinkers. * Coke was back in the soft drink market a few months later. * The name was switched multiple times till 2009 when it was finally switched back to Coke. 4. The variable Coca Cola neglected to take into consideration were their own loyal customers. They did not account for those who enjoyed drinking Coke than Pepsi and suddenly decided that they wanted to change the taste in order to attract new customers to compete against Pepsi. This in return ended up backlashing on......

Words: 291 - Pages: 2

Case Study Ob# 4

...Galvez Case Study Chapter 4 Questions 1-. No, but most of the things they mentioned in the case study are true in my point of vies of course. In the myth number one, I think is true because in the United States everything is individualism, and in China is more collectivism. Is true two people work better than one, and is one of the reasons of why china is one of the best countries in the world. I’m not saying United States is not one of the best countries in the world, but right now China has better economy than United States has. Also, something that I see is all the Chinese people they are everywhere around the world, in Mexico we have tons of Chinese people they like to have business all around the world and for them is not complicated to adapt the culture of where they decide to move. 2-. First business in china are very different and I think will be hard for me to adapt the way they business work. But if I decide go and do business I think will look first the way they work and learn for it and then apply a little bit of the way business work in Mexico. Something that everybody needs to know is wherever you go you need to adapt if you are the one coming to a different country of where you come from. Some people don’t understand that concept and they want to act and live the way the used to live but if you come to a different country you are the one that has to adapt to that culture. 3-Something that everybody learn when they come to......

Words: 491 - Pages: 2

Case Study 4

...the customers and to continue establishing their changing needs and wants. I also thought a strength in Meredith’s company that they can sell research for profit. The main weaknesses in the marketing information system is that the company growth depends on customer preference which mean it could be unstable. 2. Yes, in my personally opinion I think that impersonal data points results in meaningful relationships. In the case study Meredith stated example that made me believe that her marketing research can tell more about a client than their friends or family could. I think this method Meredith is using is efficient and that studying and offering what people want leads to loyalty. 3. Yes. Meredith’s marketing information expertise transfer into other media and products for examples websites, television stations and cable programming BHG.com, Parents.com, DivineCaroline.com and FitnessMagazine.com. The magazine publisher transformed to the creator of content delivered to women whenever, wherever and however they want social networking. 4. Since the company is still heavily rooted in print, I believe that Meredith’s company future is going to lead to flat revenue, and having to have extensive marketing information systems. 5. My recommendations to Meredith’s executives would be to continue innovating, creating radio talk shows, and consumer blogs. I think it would be beneficial if their were contests with women creating videos discussing which Meredith......

Words: 310 - Pages: 2

Company Case Study 4

...the customers and to continue establishing their changing needs and wants. I also thought a strength in Meredith’s company that they can sell research for profit. The main weaknesses in the marketing information system is that the company growth depends on customer preference which mean it could be unstable. 2. Yes, in my personally opinion I think that impersonal data points results in meaningful relationships. In the case study Meredith stated example that made me believe that her marketing research can tell more about a client than their friends or family could. I think this method Meredith is using is efficient and that studying and offering what people want leads to loyalty. 3. Yes. Meredith’s marketing information expertise transfer into other media and products for examples websites, television stations and cable programming BHG.com, Parents.com, DivineCaroline.com and FitnessMagazine.com. The magazine publisher transformed to the creator of content delivered to women whenever, wherever and however they want social networking. 4. Since the company is still heavily rooted in print, I believe that Meredith’s company future is going to lead to flat revenue, and having to have extensive marketing information systems. 5. My recommendations to Meredith’s executives would be to continue innovating, creating radio talk shows, and consumer blogs. I think it would be beneficial if their were contests with women creating videos discussing which Meredith......

Words: 310 - Pages: 2

Case Study 4

...1. Briefly describe the differences in the four allocation methods discussed in the case. From your standpoint, which of the four methods is conceptually the most reasonable? Why? Direct allocation: each support department costs are allocated directly to the service departments that use the services. The direct allocation method is relatively simple to apply. None of the costs of providing support services is allocated to other support departments. Only the direct costs of the support departments are allocated to the patient services departments because no indirect costs have been created by intrasupport department allocations. This method is the least costly of the four. Step down: this method is a compromise between the more simple direct allocation method and the complex reciprocal method. This method recognizes that intrasupport departments effects that the direct method ignores but it doesn’t recognize the full range of interdependencies. It is a sequential, stair step pattern of allocation. Step down allocation talks place in a specific sequence. After each allocation is made in this method, a support department is removed from the process. Double apportionment: a slightly more complicated version of the step down method. This method first recognizes support provided by service departments to all other service departments as well as to the patient service departments. That first step is called the first allocation/apportionment. Some costs still...

Words: 835 - Pages: 4

Week 4 Case Study

...Week 4 Case Studies DeVry University Legal and Ethical Issues Case Study 10.1 Question - What does loyalty to the company mean, and how important is it, morally? Under what circumstances, if any, do employees owe loyalty to their employers? When, if ever, do they owe loyalty to their coworkers? Answer - Loyalty to the company implies being loyal to the company that you work for. A loyal employee does not steal from the company, they work hard, and they do not actively seek other employment opportunities. Loyalty is extremely important. A loyal staff is usually unified, and they usually share the same goals when doing and completing tasks. Employees do owe their employers some loyalty. The employer puts food on their tables, and clothes on their families back. It works both ways. The employer should be loyal to the employees as well. The only time employees really do not owe their employers loyalty is if they promote an unsafe or hostile work environment. Loyalty to co-workers is important as well. Especially when working in groups. If a fellow employee helps you, or goes out of their way to help you, it is natural to think you owe them some loyalty. What goes around comes around, and loyal people usually have a lot of good coming their way. Case Study 10.2 Question - Do you think Storms and Ahearn qualify as whistle-blowers? What do you think their motives were? Answer - I do not think Storms or Ahearn qualified as whistleblowers. Storms simply pointed......

Words: 460 - Pages: 2

Security Week 4 Case Study

...Security Threats And Attacks Week 4 Case Study Dustin Soria Security Threats And Attacks Week 4 Case Study Dustin Soria 2014 2014 Recent statistics show that a large percentage of people have the idea that computer security is an issue that only affects organizations. Many people believe that, at a personal level, there is little that one can have to do with their information especially because they don’t see if someone will need their information. In contrast, there is a lot of useful information that a third party may obtain from a personal computer that the user may not even realize. For instance, a user may have sensitive information that would lead to his or her private life, secrets, or even important financial information. Such information can be used by attackers to monitor their internet activities, whether they are logged into their own personal computer on a local network, or even the internet. The victim’s sensitive information can be sold over the internet, or even to third parties such as advertisers and criminals among others. As such, it is important that serious security measures are taken to protect one’s personal computer from such security issues. There are numerous security threats that can be on a personal computer. One of the most common threats is a Virus. A Virus is a piece of software that can replicate itself and infect a computer without the permission or knowledge of the user. A Virus can only spread when it is transmitted by a......

Words: 796 - Pages: 4

Case Study 4

...Jong Hoon Lee Marketing Dr. Asuquo Onda November 20, 2014 Case Study 4 1. Discuss environmental factors related to population that are changing the way certain people approach car buying and are thus creating new market segments. Consumers expect businesses to address environmental influence on how products and services are delivered, and to work with the natural environment instead of slowly destroying it. Also people Consumer behavior is deeply influenced by factors, such as buyer’s culture, subculture and social class and age. Each generation will search for, select and purchase a product or service for use and disposal based on personal wants and needs. Each of these groups is a different segment of the market. For example a business wants to cater to those between the ages of 17-30 they do market research to find what type of vehicle appeals to this particular group. 2. Describe the values held by this emerging group of drivers that incline them toward car sharing programs. The drivers who use the car sharing are attracted to the program because of it is affordable. The program can offer access to a car without the stress of car ownership hassles such as routine maintenance and auto insurance, nor will they risk losing their car if they cannot afford to pay it. It is also convenient for low-income households as it enables us they money they would usually use for a car payment toward other household or personal expenses.   Car-sharing services also cater to......

Words: 553 - Pages: 3

Unit 4 Case Study

...HSC 4555 Spring 2015 Unit 4 Case Study A 45-year old man presented to the hospital with alcohol withdrawal.  After drinking a pint of brandy daily for the past 5-6 years, he decided to stop drinking 4 days ago.  he experienced tremors and then visual and auditory hallucinations.  On arrival at the hospital, he was diaphoretic and tachycardiac, with a pulse rate of 102.  His chemistry results are shown below:   Na+ | 130 mmol/L | K+ | 3.7 mmol/L | Cl- | 90 mmol/L | CO2 | 20 mmol/L | BUN | 81 mg/dL | Creatinine | 4.0 mg/dL | Magnesium | 1.4 mg/dL | Alcohol | Negative | Total Protein | 7.1 g/dL | Albumin | 3.7 g/dL | Medical history included arthritis, hypertension, depression, and alcoholism.  He had been taking an anti-inflammatory medication for arthritis and an antidepressant.  Overnight, he became agitated and required increasing doses of a benzodiazepine, together with physical restraints for behavior control.  The next morning, he was transferred to the ICU where he was evaluated for acute renal failure.  The patient was rehydrated and his arthritis and antidepressant medication were withheld.  Lab test results are listed below: Na+ | 139 mmol/L | K+ | 3.5 mmol/L | Cl- | 107 mmol/L | CO2 | 23 mmol/L | BUN | 16 mg/dL | Creatinine | 1.4 mg/dL | Discussion Questions: 1.) Is the patient still in acute renal failure?  Explain your answer. * Yes, the patient is still in acute renal failure. Acute renal failure, also called......

Words: 680 - Pages: 3

Case Study 4

...Case Study 4 XXXXXXX XXXXXX Liberty University Abstract The Leadership Styles that we use in our leadership methods can and will drastically alter our working environments. The more we understand about our leadership styles and how people interact with us, will greatly affect our success and the success of those we lead. This paper will discuss the attributes of my leadership style, how I can use my leadership styles to positively impact my workplace, as well as the Christian influences that support them. Case Study 4 The more we understand our individual leadership styles, the better we will become as leaders. We can understand who we are, what we need out of teams, and learn how to interact more with our team members. In order for us to be the most effective leaders, we need to understand the type of leadership style that best reflects our leadership methods. One specific method we can achieve this understanding is by taking a quiz at http://www.gotoquiz.com/results/leadership_style. My Leadership Style Attributes According to http://www.gotoquiz.com/results/leadership_style my strongest three leadership styles are Pace Setter, Visionary, and Democratic. This conclusion came from a questionnaire consisting of 30 questions that prompted me to consider the ways in which I like to guide my teams. Each style represents a portion of my leadership abilities and strengths. Pace Setters are leaders that expect excellence and self-directed performance. They set the...

Words: 1310 - Pages: 6

Case Studies 4

...June 15, 2015 Chapter 18 Case Number 18.1 ScoreBig: Name Your Price for Live Events If you’ve ever tried to get tickets for a game, show, or concert that ended up sold out, you may be surprised to find that 20 to 40 percent of seats for many such events actually go unsold. High prices keep many otherwise-willing people away from arenas and concert halls, although the live-event business earns $22 billion a year in the United States. The recessionary economy is having an impact on sales, causing even headline acts to cancel performances when tickets prices at hundreds of dollars don’t sell. Now, however, you can bid on hundreds of thousands of those unsold seats through a fast-growing, Los Angeles-based start-up called ScoreBig, which lets consumers make an offer for the event of their choice in much the same way that PriceLine.com auctions hotel rooms and airline tickets. ScoreBig operates a website through which visitors can bid on upcoming events, and a daily auction on its mobile app for the iPhone, called ScoreBig Daily, for those who don’t need to plan ahead and who live in Los Angeles, San Francisco, or New York. In both channels, the company lists events with excess inventories of seats and invites customers to bid for the chance to pay at least 10 percent less and sometimes as much as 60 percent less than the original price, often within a seating area of their choice. The company provides a ballpark price for bidders. If the bid is accepted, a confirming......

Words: 527 - Pages: 3

Case Study 4-Churchill

...Soviet power needs to be stopped. They planned to take over Eastern Europe, communists began to take over. Communists are blocking Europe and are a huge threat to ever having unification. Both sides were in the same view point as one another and one thing they had in common was they both hated one another. Stalin didn't want the democrats from the west to ever overtake Eastern Europe. Not giving the people certain rights. This proves that Churchill was not being inconsistent. He shows that there is gumption on both ends that both want to equally keep what they have, if not take more. That very fact that one wants to own their own part and to take over it, is the problem. It starts fights over possessions that doesn't necessarily have to be the case. So bringing up both sides of the front is right because they are both cause for concern. Unity in Europe is what Churchill believes they should be fighting for not against one another. In his speech, Churchill asserts "There is nothing they (the Russians) admire so much as strength, and nothing for which they have less respect for than military weakness." If he isn't advocating a direct military confrontation with the Soviet Union, then what is he saying? I believe this statement is showing the obvious fear that Churchill feels himself about the conflict with Russia. In numbers and the past, Russia is weaker than its neighbors across the Pacific . Churchill, however, doesn't think that Russia wants to engage in war at......

Words: 1117 - Pages: 5

Business Law Case Study 4

...Written Assignment 4 Case Study A dealer sold a new car to Raymond Smith. The sales contract contained language expressly disclaiming liability for personal injuries caused as a result of defects in the car and limiting the remedy for breach of warranty to repair or replacement of the defective part. One month after purchasing the auto, Smith was seriously injured when the car veered off the road and into a ditch as a result of a defect in the steering mechanism of the car. * If Smith sues the dealer for breach of warranty and the dealer defends by relying on the contract disclaimer, what would be the result and why? * In your essay, be sure to cite information on warranty and UCC Article 2. For buyers who have returned a product that simply didn’t work, they have benefited from the implied warrant of merchantability. This warranty guarantees that a product sold by a merchant will work when it’s used for its intended purposes. That is what’s called an “implied warranty” meaning it exists without a need to be written or spoken. A commercial seller does not have to tell a buyer that the product is guaranteed to work for its usual purpose because the law itself creates that warranty. The Implied Warranty of Merchantability falls under the Uniform Commercial Code (UCC) 2-314. The warranty is based off the idea that the seller should know whether a product will perform properly or not and encourages sellers to focus on quality assurance before putting products on......

Words: 399 - Pages: 2