Business and Finance Unit 3 P1

In: Business and Management

Submitted By tashman
Words 1568
Pages 7
The role of marketing in organisations

Introduction
In this assignment I have been asked to research the marketing techniques used by two different companies, within different sectors such as private sector and the other has to from either the public or voluntary sector and outline the techniques used within both business’s. The companies I will be choosing will be Virgin from the private sector and the NHS from the public sector.

Growth strategies
The Ansoff Growth matrix is another marketing planning tool that helps a business determine its product and market growth strategy. Virgin have used growth strategies such as ansoffs matrix as they have concentrated hugely on market penetration because they are very competitive with prices, sales promotions and advertise to existing customers to keep them on board with their company rather then losing them to the competition. Especially as Virgin is one of the two dominating airlines this is a great bonus for them as this can be seen as aggressive promotion.
NHS have very little competition only from the private sector which you have to pay for because they are a national company and run by the government advertisement Is not needed for it. They can increase patients/clients by opening smaller health centres in areas for the local community. They also can give incentives to people so they use the NHS more often.

Virgin have used market development as well because they try to sell existing products/services into new markets, such as European countries and selected international countries which brings a whole load of new customers to the company. Virgin has created segmentation by creating more variety of existing products to new customers such as there cosmetics as they have numerous amounts of creams, some for age related and some for dry skin etc. NHS do not do this as they are restricted to just Britain since…...

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