Build a Bear Assignment

In: Business and Management

Submitted By drobic2
Words 583
Pages 3
MKT 3401 Section 5
Assignment #1

4. Which of the four marketing management orientations best describes Build-A-Bear Workshop? Of the four marketing management orientations, market orientation is the one the best describes the Build-A-Bear Workshop. The Build-A-Bear Workshop has achieved vast success and great performance mainly due to their knowing and understanding of customer needs and wants. Clark takes every opportunity she gets to interact with the customers and to get to know them personally by assisting frontline associates with customer interactions. She even puts customer ideas into action to retain and grow her customer base. Clark herself believes her success comes from her mentality of “never forgetting what it’s like to be a customer.”
5. Discuss in detail the value that Build-A-Bear creates for its customers. Build-A-Bear offers more to customers than just a toy, they offer an experience that seems to fill the wants and needs of the customer very well. They involve the customer in every aspect of production, which doesn’t only empower the customer through choosing their own designs, but also adds another level of entertainment value. The multi-staged process of creating the bear is essential to the value of Build-A-Bear. While there is always the actual cost of the bear, cost of waiting in line, et cetera; the experience is their focus for creating value.
6. Is Build-A-Bear likely to be successful in continuing to build customer relationships? Why or why not? Yes, I believe Build-A-Bear is likely to be successful in continuing to build customer relationships. Clark has a very interactive and technological based approach to retail that develops long lasting customer and employee relations which directly affects the company’s ability of to have lasting success. Popular toys are generally a fad the fade off quickly, but Build-A-Bear has…...

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