Bombardier Case

In: Business and Management

Submitted By GabriellaWan
Words 13062
Pages 53
HOGESCHOOL ZUYD
IBMS BLOCK4.1
INTEGRATIVE CASE
Table of content

Preface 4 Summary 4 Company Description 5 Definition of the problem 5 Description of the procedure 7 Research 7 Suppliers and delivery problems 8 Lower demand 9 New customers – BRIC and Eastern Europe countries 9 Environment protection 11 Chapter 1 12 SWOT Analysis 12 Porter’s 5-forces Analysis 14 Value Chain Analysis 16 Strategic Logic 18 Chapter 2 22 Strategic Map 22 Chapter 3 23 Value Based Management Philosophy 23 Chapter 4 25 Risk Management Process 25 Chapter 5 27 Financial Analysis 27 Ratio Analysis 28 What is the position of the company in this situation of a financial crisis related to its main competitors? 32 Chapter 6 33 Budgeting Process in Management Control System 33 Chapter 7 34 Internal Control System 34 The alignment of the Internal Control System into the day-to-day management of performance 35 Conclusions and Recommendations 36 Bibliography 37 Closing statement 38

Preface
Background
We are appointed to finish the Bombardier case to give a primary analysis on the Bombardier Transportation, emphasis on the risk management of the company. Combining the subjects we have learnt about risk management and strategy management.

Acknowledgement
We would like to express our gratitude to all those who gave me the possibility to complete this report. We are heartily thankful to our professor, Mr. Chretien Straetmans, whose encouragement, guidance and support from the initial to the final level enabled us to develop the understanding and complement of the report.

Report direction
We are presenting the report to assist Bombardier Transportation to have a better development on the whole management system.
Summary
Albert Einstein once said: “Imagination is more important than knowledge”. This statement is…...

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