Ben and Jerry's Company Profile

In: Psychology

Submitted By klubkid
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Running head: BEN & JERRY’S COMPANY 1

Ben & Jerry’s Company Motivational Profile
PSY/ 320 Human Motivation
March 7, 2011

Ben & Jerry’s Company Motivational Profile Introduction

“When you are led by values, it doesn’t cost your business, it helps your business.” (Jerry

Greenfield, co-founder of Ben and Jerry’s Ice Cream, date unknown) Ben and Jerry’s is a

progressive ice cream company founded in 1978 by lifelong friends Ben Cohen and Jerry

Greenfield. It is now a division of the British-Dutch conglomerate, Unilever.

Ben and Jerry’s implements many of the same motivational techniques used by other

companies today; like most companies, they create many extrinsic motivators for their

employees. Like most companies, goal setting at Ben and Jerry’s is huge in terms of giving

employees direction and helping with their motivation. What differentiates Ben and Jerry’s

though when it comes to goal setting, is the rewards system created to complement it and the

culture of fun that they try to create with it in hopes of keeping their employees motivated. The

idea is that by creating a fun environment, it will help with employee retention. Like most

companies though, there are also areas of deficiencies at Ben and Jerry’s that can be addressed

that would probably help to increase employee motivation even more.

Motivational Techniques

The underlying mission at Ben and Jerry's is to seek out new and creative motivational techniques necessary to uphold the standards holding true to the core foundations of the company's three progressive values. The values and mission at Ben and Jerry's is one of social excellence, product true to the planet by using products made free of chemicals and fair-trade manufactured by wholesome venders. The ingredients used by Ben and Jerry's are made with integrity and a low…...

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