Bait and Switch

In: Business and Management

Submitted By bozy82
Words 1458
Pages 6
Advertising consists of the activity of attracting public attention to a business or organization, usually by means of mass communication such as paid announcements, print, broadcast, or electronic media. Advertising for businesses, especially small companies, can be essential to surviving in a highly competitive market. Furthermore, it can consist of a significant percentage of a company’s budget, so effective, not necessarily high quantity, advertising is important. Advertising is just part of a company’s overall marketing strategy, which includes everything from promotional programs, signage, specials and sales, as well as, word of mouth and location, with an overall goal of reaching the maximum amount of people with maximum impact. Due to the effectiveness and power of advertising, the FTC has enacted laws directly affecting the manner in which companies can advertise. “Under the Federal Trade Commission Act, advertising must be truthful and non-deceptive, advertisers must have evidence to back up their claims, and advertisements cannot be unfair” (Facts for Business). There are many types of advertisements, which make it difficult to regulate, but some include catalog, children’s, alcohol, contests, credit, and even weight loss or other health advertisements. Through the variety of advertisements, there are also many ways for advertisers to participate in deceptive advertising including those that are just outright untrue, over exaggerated, and the practice of bait and switch advertising.
Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. The manner in which the dealership advertised the truck for sale is an obvious act of deceptive and unfair advertising. The FTC actually addresses this type of advertising as Bait and…...

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