Free Essay

Babc

In: Business and Management

Submitted By nancy0911
Words 1636
Pages 7
BABC001
Academic and Business Communication

Assignment 3: Report

Chinese and English Name:Student number:Class number:Contact number:Tutor’s name:Assignment due date: | Cheng Shixuan Jane Cheng | | 14901107 | | 10 | | Antonio | | week 9 class 1 |

To be completed by the student upon submission:

Word count (excluding TOC, Executive Summary and reference list): ……………………..
Turnitin percentage: ………………….

| |

Table of contents

Executive summary i

1. Introduction 1 2. Benefits of visual communication in business
2.1 Definition and value of visual communication 2
2.2 The brain prefers message in different form. 2 * 2.3 Visual communication makes information easily-understood. 2 3. Information visualization techniques in hospitality industry 3
3.1 An brief introduction of hospitality and two visualization techniques 3
3.2 Graphs 3
3.2.1 Use graphs to highlight key information in corporate reporting. 3
3.2.2 Graphs help audience see the substance of data. 3 * 3.3 Photographs make corporate reports more attracting. 4 4. Evaluation of Intercontinental Hotels Group’s annual report 4
4.1 Brief Introduction of Intercontinental Hotels Group 4 * 4.2 Graphs 5 * 4.3 Photographs 5 5. Conclusion 5
Reference list 6

Summary

Visual communication refers to communication through a visual aids and in part or whole relies on vision.It is vital in business communication and becomes an important element of corporate reporting,because of the fact that visual communication in business might make message easy-understood and bring about insights to audience.This report will introduce graphs and photographs as visualization techniques.Generally speaking,graphs are often used to highlight key points and help audience understand in deeper depth.Photograph can attract attention and is more powerful than other techniques.In IHG’s annual report,these two techniques are both widely used.They make it easier the present financial statistics and declare principles of the company to public.

i
1.INTRODUCTION

Visual communication plays a more and more important role in business communication due to the fact that it is an efficient medium to promote and communicate financial strategies and information to both internal staff and public.Thus it becomes an unavoidable challenge for companies to choose a best visualization technique and make information better visualized .The use of images or other infographics is named as information visualization,,which is nowadays widely used in business field to convey message more clearly and concisely,especially in corporate reporting and annual report.This report will explain importance of visual communication in corporate reporting and introduce two information visualization techniques—graphs and photographs.The uses in annual report in Intercontinental Hotels Group (IHG) and how they help to enhance corporate reporting will also be given in the report.

2.BENEFITS OF VISUAL COMMUNICATION IN BUSINESS

2.1 Definition and value of visual communication

Visual communication is communication through a visual aids and in part or whole relies on vision.Information visualization can lead to rapid connections to already stored information,which is able to strengthen the memory in the brain at instance.(Visage,2015)Visage also declared that the true value of data visualization lies in its ability to help you show— not just tell your story.Your message is only as good as your ability to share it.

1
2.2 The brain prefers message in different form.
The brain is designed to seek out thing that are different.Since long time ago,many methods have been created to communicate information,(e.g. language,word,music,picture…)As we all know,infographics are the combination of information and graphs.It provide medium for companies add uniqueness to boring information and make it more memorable.(Smiciklas 2012 p.17) Being paid attention on it might be a good beginning of a corporate reporting.For example,pictures about toys or theme parks can help attract children’s interest;A video might leave a deep impression on many audience and make the reporting more impressive.

2.3 Visual communication makes information easily-understood.
People are surrounded with increasingly amount of information in the current financial condition.It gradually becomes a major issue for organizations to deliver neat and easy-understood corporate reporting. The result is that many visualization techniques(e.g.graphs,photographs,…) are included in reports.It is found that 93% of communication is nonverbal and visual information can be processed 60,000 times faster than text.(Maiketh 2013)Furthermore,infographic visualization brings about insights to audience.(Lester)For instance,maps with points are widely used in corporate reporting to show the location of hotels in hospitality industry.Line graphs of annual revenue can not only present the revenue,they are also great medium to show changes of the statistics.Thus,infographics lead to audience to think about the information behind the data and see through appearances to grasp the essence.

2
3.INFORMATION VISUALIZATION TECHNIQUES IN HOSPITALITY INDUSTRY

3.1 An brief introduction of hospitality and two visualization techniques

The hospitality industry is a broad category of fields within the service industry that includes lodging, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. (Wikipedia) There are many effective visual techniques used in hospitality industry, although it is general to everybody.For example,photographs are usually used to attract audience’s attention in delivering corporate reporting.In addition,graphs can make boring data analysis easily-understood to normal people resulted from the truth that our brain can process visual information much faster than textual information.(Maiketh 2013)

3.2 Graphs

3.2.1 Use graphs to highlight key information in corporate reporting.

Graphs other from text, can represent message directly,which help information understood by audience faster and more clearly.Furthermore,they might become memorable part of certain report if more colors and patterns can be added to them.So,it can be concluded that the suitable graphs can direct people’s attention,graphs are thus commonly displayed in financial/corporate reports to highlight key message throughout the content of reports.(Davison 2013 p.55)

3.2.2 Graphs help audience see the substance of data.

As mentioned above,the true value of information visualization is to show,not to tell.Although there are many useful kinds of infographics,pie chart is generally used to show the proportion while bar chart is a good choice to represent data clearly.Just as Zekany (2004 p.80) reported,a visual description of relational data set can largely improve the

3 comprehension of information for your audience.In other word,graphs can help audience analyze the cause of the statistics changes which is the real meaning of every corporate reporting.

3.3 Photographs make corporate reports more attracting.

It is generally known to us that long and tedious speech is easy to make audience feel sleepy and can hardly pass on information to audience.Apart from graphs,pictures and photographs relate directly organizations and society ,which also make reports more attractive.(Davison 2013 p.56)Smiciklas (2012 p.17) reported that about half of the brain is devoted to visual functions.Photographs have much more powerful impact on audience than other audio or textual message. One Image is worth more than a thousand word.

4. EVALUATION OF INTERCONTINENTAL HOTELS GROUP’S ANNUAL REPORT

4.1 Brief Introduction of Intercontinental Hotels Group

Intercontinental Hotels Group (IHG) is a global company with 9 hotel brands with over 4,700 hotels and nearly 674,000 rooms in almost 100 countries around the world. IHG is one of the largest and most famous company in hospitality industry. This report will evaluate how Intercontinental Hotels Group uses graphs and photographs in their annual report 2013.

4
4.2 Graphs

Graphs and charts are usually used to show the data directly and dispose true substance of data in annual reports.For example,line graphs are adopted in the annual report to show the changes of US industry annual revenues from 2005 to 2013.The use of line graph help IHG to display the amount and trend clearly.Another example is the bar chart of compare of new opening hotels in 2013 with that in 2012.Furthermore,noticeable colors are added to the chart in order to attract readers’s attention and stress the difference. 4.3Photographs
Cover of annual report is usually designed to be picture or photograph.IHG used a photo of lobby of hotel to share their first-rate service to customers. There are more pictures in the annual report which share unique principles and targets of many brands in IHG.Apart from many descriptive words,pictures and photographs actually bring more message to readers.

5. CONCLUSION

Use of visual communications gradually dominates business communication and becomes a huge challenge for organizations in corporate reporting .This report has explained importance of visual communication in corporate reporting and introduced two information visualization techniques—graphs and photographs.The uses in annual report in Intercontinental Hotels Group (IHG) and how they help to enhance corporate reporting have also been analyzed in the report.

5 Reference List Davison, J. 2013, ‘Visual Perspectives’, in L. Jack, J. Davison &R. Craig(ed), ‘The Routledge Companion to Accounting Communication’, Routledge, London, pp. 58-75.
Intercontinental Hotels Group,2013, viewed 13th January 2016,<http://www.ihgplc.com/files/reports/ar2013/docs/IHG_Report_2013.pdf>
Lester,A.’Data visualization tools bring finance data into focus for operations’,viewed 21st December 2015,<http://searchfinancialapplications.techtarget.com/feature/Data-visualization-tools-bring-finance-data-into-focus-for-operations>
Maiketh. 2013,‘Visual Communication: New Trends for Businesses’ ,viewed 13th January 2016, <http://blografie.wordpress.com/2013/05/21/visual-communication-new-trends-for-businesses/> Smiciklas, M. 2012, ‘The Power of Infographics: Using Pictures to Communicate and connect with your Audiences’, Que/Pearson, Indiana. Zekany, K. &Elsass, A. 2004, ‘Great Graphics: How to illustrate financial information the rightway’, Strategic Finance, March, pp. 52-55.

6…...

Similar Documents

Premium Essay

Babc Final Report

...Table of content • Executive summary 0 • Introduction 1 • Reasons for sustainability report 1 • Key features of mining and metal sustainability report 3 • Evaluation of Onesteel’s sustainability report 5 • Conclusion 6 • Recommendation 6 • Reference 8 Executive summary The purpose of this paper was to explain the reasons for which companies started to produce non-financial report and figure out the key features of sustainability report, and then evaluate the sustainability report of Onesteel in relation of the key features. This essay is based on academic journals and professional business websites, as well as information sourced from company’s sustainability report for the year of 2011. The paper discussed the key features of sustainability report mainly by the global reporting initiative sustainability reporting guidelines, such as the six principles (balance, comparability, accuracy, timeliness, clarity and reliability) and the core indicators (environmental factors, human rights, labor practices and decent work, society, product responsibility and economic factors). In conclusion, the company of Onesteel is a leading one of mining industry, it had done well in sustainability report according to the key features of sustainability report. However, Onesteel should include the information about opportunities and predictions for future in order to make the......

Words: 1593 - Pages: 7

Free Essay

What Is Powershell

...match. “one” –like “o*” $true $false -notlike –cnotlike -inotlike Do a wildcard pattern match; true “one” –notlike “o*” if the pattern doesn’t match. You can see from the table that there are several variations on the basic -like operator. These variations include case-sensitive and case-insensitive versions of the operator, as well as variants that return true if the target doesn’t match the pattern. Table 4.5 summarizes the special characters that can be used in PowerShell wildcard patterns. Table 4.5 Special characters in PowerShell wildcard patterns Wildcard Description Example Matches Doesn’t Match * Matches zero or more characters anywhere in the string. a* a aa abc ab abc aXc abc acc adc bc babc ? Matches any single character Matches a sequential range of characters a?c a, ab aac aec afc abbc a ab Ac adc [-] a[b-d]c […] Matches any one character from a set of characters a[bc]c abc acc While wildcard patterns are very simple, their matching capabilities are limited, so PowerShell also provides a set of operators that use regular expressions. ©Manning Publications Co. Please post comments or corrections to the Author Online forum: http://www.manning-sandbox.com/forum.jspa?forumID=542 Licensed to Andrew M. Tearle 129 4.4.2 Regular expressions Regular expressions are conceptually (if not syntactically) a superset of wildcard expressions. By this, we mean that you can express the same......

Words: 186534 - Pages: 747

Premium Essay

Health Promotion

...promotes the attentiveness of the necessities of the patient to recover their entire health in all stages of health prevention. References: Ahmad, S., Zahid, S., & Jan, A. (2013)."The Impact Of Parental Education And Socioeconomic Status On Routine Childhood Vaccination: An Obsevational Study." Journal Of Postgraduate Medical Institute, 27(3), 280-284. Retrieved from http://eds.b.ebscohost.com/eds/detail?vid=2&sid=8912ffc4-3997-49e3-babc dedc13 fb6b3f%40sessionmgr112&hid=102&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcG U9c2l0ZQ%3d%3d#db=a9h&AN=89049724 Advani, P., & Moreno-Aspitia, A. (2014). Current strategies for the prevention of breast cancer. Breast Cancer: Targets & Therapy, 659-71. doi:10.2147/BCTT.S39114. Retrieved from http://eds.b.ebscohost.com.library.gcu.edu:2048/eds/pdfviewer/pdfviewer?sid=ab39a7d6- 1a70-40db-b85b-f62f03f5bbbc%40sessionmgr115&vid=4&hid=105 Souza Rangel, E., Gonçalves Silva Belasco, A., & Diccini, S. (2013). Quality of life of patients with stroke rehabilitation. Acta Paulista De Enfermagem, 26(2), 205-212. Retrieved from ......

Words: 1190 - Pages: 5

Free Essay

Report

...Kelly Sustainable Class 10, 13902235 BABC Assessment 1:Source review In the article ‘Integrated and GRI Reporting’, NACD (2013) examines two effective ways of GRI and integrated reporting frameworks to disclose sustainability performance, which enable companies to focus on the creation of value over the long term. The article is relevant to the main drivers associated with sustainability reporting. Nevertheless, its relevant is limited to considering the key features of an effective sustainability report. In addition, the author dose not provides sufficient details to explain, develop, and support his position, which is related to six main categories. Despite such limitations, generally it is a relative objective source, which is appropriate for an academic business context. The article is partially relevant to the assessment task, which analyze the motivations that lead companies to engage in Global Reporting initiative (GRI) reporting. NACD (2013) points out existing regulations and related rules such as the conflict minerals already require some disclosure of sustainability information indicating how key business processes are performing. However, the paper contains Principles in order to ensure the quality of reported information NACD (2013), which is not clearly related to the key elements of an effective sustainability report. While the authors focus on the main drivers associated with sustainability reporting is relevant to the assessment task, it is also a limitation......

Words: 363 - Pages: 2

Premium Essay

Babc

...Table of contents Executive summary 1 1. Introduction 2 2. Motivating factors for companies to publish sustainability reports 2 3. Key features of effective sustainability reports 3 3.1 General standard disclosures 3 3.2 Specific standard disclosures 3 3.3 Sector specific disclosures 4 4. The evaluation of Westpac’s sustainability report 4 4.1 General standard disclosures 4 4.2 Specific standard disclosures 5 4.3 Sector specific disclosures 5 5. Conclusion 5 6. Reference 6 Executive Summary This article is going to explain the reason for companies to present their sustainability behaviors and highlight the key feature of an effective sustainability report. Sustainability reports refer to disclose companies’ social and environmental performance. It is essential for the financial service industry to convey their sustainability profile and integrate this to their financial report. This article also makes an evaluation about Westpac’s sustainability report. Westpac’s sustainable reporting has used the table and bar chart to illustrate their......

Words: 1561 - Pages: 7

Free Essay

Babc

...the case of Kronos. For example, Kronos creates the opportunity to have connection with consumers in order to help customers to understand its company clearly by creating cartoon series to describe the management and internal organization instead of being presented as advertisements (Time well spent, p. 43). In general, the whole article is combined with convincing resources and author opinions to support what the assessment requires. What is worth mentioned is that some of these resources from websites are not academic which are not officially to be adopted as useful information for additional research. Mark, S. 2012, ‘The power of infographics’, Computerworld, PP. 3-34. BABC Source Review Name:Andy Number:14901083 Class:22...

Words: 411 - Pages: 2

Free Essay

Pulse V Alpenliebe

...distribution model and the terms of trade. ITC of course has also become a major player because of its extensive reach of cigarettes. A little WORD HISTORY: Did you know that the word “Candy” has its roots in theArabic word “Quandi” which means a Lump Of Sugar which it self traces its roots to the Sanskrit word “Sharkar Kandi” i.e. sweet potato!!! So both the English words “Sugar” & “Candy” have followed the same path from Sanskrit to Arabic to English!!!!!!!!!! [pic] http://www.slideshare.net/arunbhatt07/background-and-competitors-of-perfetti-van-melle-india?qid=8f35e77f-45a3-4303-ae8a-ccc8b440169e&v=&b=&from_search=1 http://www.slideshare.net/Zebafarid/advertising-strategiescase-studyimcintegrated-marketing-communication?qid=7b9883e6-babc-4717-af25-748eb07eb6fb&v=&b=&from_search=2...

Words: 3804 - Pages: 16

Free Essay

Computer Science

...可以将Python源代码转换成可以脱离Python解释器运行的程序。 Python2.0于2000年10月16日发布,与早期版本相比增加了完整的垃圾回收机制,并且支持Unicode编码。同时,整个开发过程更加透明,社区对开发进度的影响逐渐扩大。8年后,Python3.0发布,但是新一代Python3.0不完全兼容之前的Python2.0源代码,这也使得Python语言整体受到消极影响,不过,Python3.0中很多新特性后来也被移植到旧的Python2.6/2.7版本。目前,比较流行的是Python3.0和Python2.0,本书中使用Python2.0为语言基础(具体版本号为Python2.7.9),后续案例均使用此版本开发。 1.2 Python与C语言的异同 Python语言与C语言,在很多地方都是类似的,毕竟高级程序语言的发展思路,基本上都借鉴了C语言的理念,这种借鉴的好处是读者在学习一种语言后,可以很方便的学习其他语言,但是这两种还是有所区别的,即引号的使用、字符串结束符和代码块表示。下面本节将对这两个不同点进行说明。 1. 引号的区别 在Python中,单引号与双引号的作用是相同的。在C语言中,单引号来标识字符,用双引号来标识字符串。例如, (1)Python引号使用例子 >>> c='abc123'>>> c'abc123'>>> print cabc123>>> c[0]'a'>>> type(c)<type 'str'>>>> b="abc">>> b'abc'>>> print babc>>> id(b)3085801056L>>> type(b)<type 'str'> | (2)C语言引号使用实例 1 | #include <stdio.h> | 2 | #include <string.h> | 3 | int main() | 4 | { | 5 | char c='c'; | 6 | char s[10]="hello!"; | 7 | printf("输出字符:%c\n", c); | 8 | printf("输出字符串:%s\n", s); | 9 | } | 输出结果: chello! | 2. 字符串结束符 Python字符串不是通过Null或者'\0'来结束的,而在C语言中,每个字符串末尾都有一个字符'\0'做结束符,这里的\0是ASCII码的八进制表示,也就是ASCII码为0的Null字符。例: (1)C语言实例: 1 | #include <stdio.h> | 2 | Int main() | 3 | { | 4 | Int i=1; | 5 | char s[10]="hello!"; | 6 | for(;i<=10;i++) | 7 | { | 8 | if(s[i]=='\0') | 9 | { | 10 | S[i]=’c’; | 11 | Break; | 12 | } | 13 | } | 14 |......

Words: 44035 - Pages: 177

Free Essay

Babc Source Review

...In this article ’INTEGRATED REPORTING TO PRACTICE From Concept To Practice’, Busco (2014) argues the benefits of integrated reporting and attracts company to use integrated reporting. This article has limited relevance on the the BABC001 Report Question only about the definition and purpose of integrated reporting. However, this article is reliable because this article uses academic language and uses the evidence from IIRC(International Integrated Reporting Council). In addition, this article is wrote in 2014 and still has useful information now. Therefore, this article is reliable and can be used as an academic resource. This article has limited relevance about the BABC001 Report Question. The definition of IR and the purpose of IR, which is to enhance accountability and stewardship and to make sustainable value creation for stakeholders(Busco, 2014, p.32) are the answer to BABC001 Report 1a and 1b. However, this principle of IR is not clear and specific. Therefore, the answer to BABC001 Report Question 2a and 2b are hard to find and little description. Moreover, the BABC001 Report Question 3 which is the evaluation of companies by using principle is not exist. Therefore, this article is not focus on the BABC001 Reporting Question and has limited relevance in this article about the BABC001 Reporting Question. The source is wrote fully support evidence and therefore objective. Busco (2014) argues the way IR framework to help to assist organization with IR process are......

Words: 314 - Pages: 2