Apple Macbook Air

In: Business and Management

Submitted By gauravd
Words 795
Pages 4
Apple MacBook Air

About Apple Inc.:

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. Apple is the world's largest information technology company by revenue, the world's largest technology company by total assets and the world's second-largest mobile phone manufacturer.

Product Mix:

The MacBook Air is a line of Macintosh ultraportable notebook computers from Apple Inc. The Air was designed to balance both performance and portability, consisting of a full-sized keyboard design, a machined casing made of aluminum, and a very light and thin structure.

Range:
The MacBook Air is available in two sizes, with the diagonal length of the display determining the model size: 13.3-inch and 11.6-inch (or 33.78 cm and 29.46 cm, respectively). A range of model choices with different specifications are produced by Apple, and as of 2011, all Air models use solid-state drive (SSD) storage and Intel Core i5 or i7 central processing units (CPUs).

Packaging:
Apple is known for its stark white box, common for all its computers, tablets and phones.
On opening the box, one is greeted by the silky smooth bare aluminum lid of the MacBook Air. The packaging used by Apple for all its products including the MacBook Air is a factor differentiating them from products of other brands.

Place Mix:

Apple’s marketing mix involves a holistic approach to distribution, taking advantage of different distribution channels. In general, the company uses a selective distribution strategy, which involves some degree of exclusivity that could limit market reach. Apple authorizes sellers to ensure control over this…...

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