Apple Business Strategy

In: Business and Management

Submitted By bonabuko
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Apple Corporation: Strategy Analysis

Executive summary

Apple Corporation continues to be the worlds most admired company because of its huge financial base, ability to attract and retain customers, ability to innovate and to produce technologically superior products. The company’s strategy as found in this report is built around creativity and innovation. Its capabilities in terms of resources and technology have made the company to produce technologically advanced products. Despite the huge influence of the external factors such as regulations, the economy and changes in technology, Apple is still strong and able to leverage its capabilities to achieve success. Apple is thus strategically positioned to achieve its objectives despite a few challenges that were identified that pose a threat to the company. Overall, its future direction should be guided by innovation and its ability to diversify its activities and products in order to extend its product line in order to survive.

Introduction

The 21st century has witnessed a rapid change in the way companies do business and the rationale for this is the cut throat competition among firms. The need to make profits and to gain market share has driven these companies to enact strategies that have led them to perform better (Vernon, 2001). This is not always the same with all companies as performance varies across these companies and this could be explained by the different strategies that they have adopted (Francis, 2010). Successful companies have working strategies aligned with their resources and capabilities as well as reflecting industry conditions (Teece, 2010). This report is going to conduct a strategic analysis of Apple Corporation. It will begin by a brief background of the company and its business operations. Secondly, it will look at the company’s business strategy, challenges and what makes it…...

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