An Investigation Into How Lack of Customer Satisfaction and Retention Can Hamper Growth

In: Business and Management

Submitted By darlingtonzvanda
Words 2083
Pages 9
Research Proposal
Title
An investigation into the strategies for growth of black owned Small to Medium Enterprises (SMEs) in rural South African communities. A research proposal submitted in fulfilment of the Master’s degree in Business Management (Marketing) 98582.
Supervisor: To be advised
Year: 2016

By

Mr D. Zvandasara

M.Com Business Management Marketing 98582 – MKT

(i)
TABLE OF CONTENTS PAGE

1. Introduction 1 2. Literature review 2-3 3. Problem statement 4 4. Expected contribution of study 5 5. Research Methodology 6 6. Availability of Data 7 7. List of references 8-9 8. Reasons why I am interested in the proposed research topic 10

(ii) 1. Introduction
Business growth has been studied by several researchers for many years. Different terminologies have been used by different researchers to define the stages of business growth, but the processes through which each business venture passes remain the same. Most researchers agree that each enterprise has to go through the normal business cycle which is to start (introduction), then grow while facing various challenges and crises, and finally mature and decline. There are many factors which will contribute to an enterprise's success. There are many pointers also, which will allow an enterprise to move from one stage to another. There are two sets of thoughts prevailing among researchers; some suggest that the growth strategy followed by the enterprise is linear or predictable, and others suggest that the growth is fairly opportunistic or unpredictable. The understanding of the growth of an enterprise depends on the definition of what the firm is, how much has it grown, and what it offers to the market? What assets it controls and what is its legal form. It is critical to study…...

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