Ad Agency Report

In: Business and Management

Submitted By tinieone
Words 1404
Pages 6
Ad Agency Report
Jodie L. Hebner
Grantham University
GSD&M was established in 1971 in Austin, TX by a group of men who did not want to leave the area after graduating from the University of Texas. Over the years the company has went through many ups and downs while embracing many challenges to become one of the top 30 advertising agencies in the United States.to include opening and operating a second location in Chicago, IL. GDS&M is owned by third largest advertising agency in the world, Omnicom Group. (Answers, n.d) The company has now grown to have over 500 employees who help the company promote many popular organizations to include Wal-Greens, the Air Force, AT&T, John Deere, and Campbell Soup.
GSD&M has a different take on how ideas can be created for their customers. GSD&M uses four primary approaches to creating ideas. First off, GSD&M believes, “your butt’s connected to your brain” this is seen in the many “war rooms” that are used throughout GSD&M when creating new ads for their customers. “It turns out that thinking outside the box requires deep immersion in the here and now: where you sit determines what you think.” (Imperato, 1997) Employees can visit the Chili’s Grill & Bar war room, which is almost an exact replica giving the employees the needed information needed to come up with great ideas. The second item used to generate ideas is known as the thought “big ideas come from small groups”. “To grow big and yet think fast, GSD&M created hot shops: independent advertising agencies operating under the GSD&M umbrella. (Imperato, 1997) A creative directive and writer who stay in close touch with each other and ideas for their assigned customers head each hot shop. The third idea is “ideas are serious fun”; the staff enjoys themselves on a daily basis by combining work and fun. Ideas can be created over a ping-pong…...

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