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9F, 88 Hsin Tai Wu Rd., Sec 1
Hsichih, Taipei 221
Company Perspectives:
Acer ranks among the world's top five branded PC vendors, designing and marketing easy, dependable IT solutions that empower people to reach their goals and enhance their lives.
History of Acer Incorporated
Read more: Acer Incorporated - Company Profile, Information, Business Description, History, Background Information on Acer Incorporated's+third+largest+pc+company+behind+Dell+and+Hewlett+Packard&cd=4&hl=en&ct=clnk&gl=us#ixzz12MuHMLNY
Acer Incorporated is Taiwan's leading exporter and the world's fifth largest computer manufacturer. The company designs, manufactures, and sells computer hardware and software products; it ranks among the world's largest manufacturers of individual components such as keyboards, motherboards, set-up boxes, storage drives, monitors, CD-ROM drives, keyboards, printers, scanners, and software. Acer's nearly 30 years of growth results primarily from its business of manufacturing and assembling branded and contract PCs in several locations throughout the world. The company sells its products through dealers and distributors in more than 100 countries.
Taiwan's high-tech industry pioneer Stan Shih cofounded Acer. Over the years Shih guided his company through several corporate restructuring processes as well as financial ups and downs of the 1980s and 90s. In a significant restructuring in 2000 Acer spun off its lucrative contract manufacturing business and renamed it Wistron Corporation. This helped position Acer on a growth curve in several markets. When Stan Shih retired in early 2005 Acer's branded products had strong sales figures worldwide, and the company was…...

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Acer America

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Management of Marketing Strategies Acer

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Introduction of Acer

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...gainrecognition in the mainland and then gained international identitythat gave the company an access to advanced business practices,technology and economies of scale that other company didn’t have atthe time. That gave Acer’s an advantage over other brands 3. Can Acer become the world’s third largest PC company, behindDell and Hewlett-Packard? I think if Acer’s strategy is effective and it focuses on business toconsumer and not only in business to business, their goal will beachieved successfully because since this brand started developing, ithas faced some struggles but still maintained their vision right to thegoal and that’s how Acer has been positioned as it nowadays 4. Growth in the U.S. PC market has started to slow down.Despite strong competition from Dell and Hewlett-Packard,Acer’s U.S. market share increased from 1 percent in 2004 to3.3 percent by the end of 2006. What are Acer’s prospects forgaining further share in the United States? Right now Dell and Hewlett-Packard are two very positioned brandsand I think their market share is way bigger because their market isdifferent, they decided to have different strategies and if Acer decidesto gain further share in the U.S. they should do a new campaign toposition Acer as “THE choice for a PC”...

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...History: Founded in Taiwan, Acer is a multinational manufacturer of electronics. They also happen to own the largest franchised personal computer retail chain that exists in Taipei, Taiwan. It is also the 3rd larges personal computer manufacturer in the world behindHewlett Packard and Dell Incorporated. The company was originally called Multitech. By 1987 the company was known as Acer. The company began small, with just eleven employees at a small capital of $25,000 dollars. Starting off, Acer was primarily a main consultant for the use of microprocessor technologies and a distributor of a wide variety of electronic parts, but it began developing into a personal computer manufacturer. In the year 2000, Acer decided to spin off its manufacturing operation into Winstron Corporation in order to focus itself on its branding business. Its labor force expanded, and Acer grew into a worldwide company. Acer continued to grow bigger and better, and by the year 2005, the company employed almost 8000 people throughout the world. Currently, they are sponsoring the Ferrari Formula 1 team. In January of 2009, Acer became partnered in an agreement for the 2010 Vancouver Olympic Games and the 2012 London Summer Olympics that will enable Acer to be listed among the Worldwide Top Partners for each Olympic installment ( Mission: Acer’s long-term mission is to break the barriers between people and technology. Their commitment to...

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...this in mind, someone who thinks globally is still a product of his or her own culture. Stan Shih’s Strategy for China was that it is crucial for Acer to develop a strong brand image in China before moving on to other countries. Work with Markets that share the same characteristics is better than moving your product to a different region that does not share the same culture, customer behavior and economic styles. The challenge for this region is really the poor image that is often associated with products here. It is necessary for all companies to be stable and secure in the local market before pursuing regional, then global markets. Another important feature is the government and the general public. They have to understand the role of supporting activities for local brands. If they do not support or use the locally made products, there will be no improvement in this area. It was important for Stan Shih’s to work on the local markets before branching out global. If the local markets are not strong there can be failure globally. When you fix the brand, the company name, and assure the customers you have a sure win to succeed globally. Determine what strategies Acer can apply to become the world’s third largest PC Company, behind Dell and Hewlett-Packard. There are two strategies that I believe that would be help give Acer the push they need to move their company to the next level. The first strategy would be the growth strategy. The growth strategy has so many......

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