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Marketing Management MGT 310-Module Handbook

Marketing Management
Module Handbook
Course Code MGT310
BBA-5C

Dr. Sher Akbar
Faculty of Business Administration
Department of Management Sciences

Department of Management Sciences, CIIT Islamabad

1 of 8

Marketing Management MGT 310-Module Handbook

Contents
Introduction ................................................................................................................................ 3
Contacting the Module Instructor ............................................................................................... 3
Aims for this Course .................................................................................................................. 3
Prerequisites.............................................................................................................................. 3
Learning Outcomes ................................................................................................................... 3
Assessment Scheme ................................................................................................................. 4
Recommended Text & Reading Materials ................................................................................. 4
Course Requirements and Expectations ................................................................................... 4
Assessed Coursework ............................................................................................................... 4
Academic Dishonesty ................................................................................................................ 5
Plagiarism and Cheating:........................................................................................................... 5
Module Contents…...

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Marketing Veterinary

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Organization and Leadership Analysis

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